Alven Capital led a 5 million euros ($5.5 million) Series A funding round in Tinyclues, a software-as-a-service marketing business. Existing investors ISAI and Elaia Partners also participated in the funding. Raffi Kamber of Alven Capital joined Tinyclues board.
Tinyclues, the SaaS startup reinventing predictive marketing, announces today that it has raised €5 million (Series A), allowing them to accelerate their growth and international development. The round was led by Alven Capital, represented by Raffi Kamber who joins the Tinyclues board. Existing investors ISAI, represented by Jean-David Chamboredon, and Elaia Partners, represented by Xavier Lazarus, completed the round and reinforced their positions.
“The massive adoption of our solutions by the big e-commerce names in France emphasizes our technological leadership in the targeting and customer engagement fields. We pick up implicit signals (“tiny clues”) that are hidden in data in order to allow marketers to target, in a few clicks, their marketing campaigns, without the help of any data scientists. Beyond this highly motivating vote of confidence, this new round will allow us to extend our offer and accelerate our international development, starting in 2016,” says David Bessis, founder and CEO of Tinyclues.
The Tinyclues platform allows marketers to easily identify the right audience from within their customer base in order to target them with the most relevant products or services from their offering. Tinyclues thus enables them to interact more often and more personally, and to increase their targeted marketing campaigns’ revenue by at least 30% without over-soliciting the customer base.
Marketing campaign performance is the main priority for e-commerce websites and retailers, who see it as a direct line to growth, as confirmed by Ghadi Hobeika, Digital and CRM Marketing Director of Fnac: “Thanks to Tinyclues, we are able to target our push marketing campaigns in a much more efficient way. Easily and quickly. The results were very positive: A/B-tested against Fnac’s previous targeting technology, Tinyclues delivered +30% in incremental revenue on tested campaigns”.
“We were impressed by the value rapidly created by Tinyclues for clients such as Fnac, 3Suisses, Vestiaire Collective or VeryChic, to name just a few,” concludes Raffi Kamber, Partner at Alven Capital.
Tinyclues was recently listed by Wired as one of the top 10 “Hottest Startups in Paris” and one of the top 100 “Hottest Startups in Europe”.
Tinyclues, a SaaS predictive marketing solutions platform, allows e-commerce websites and retail marketers to detect in a few clicks the most relevant audience for a specific marketing message. Tinyclues’ clients send around 1,000 targeted campaigns each month, representing more than 300 million emails, mobile notifications and Facebook Custom Audience ads which result in an increase of around 30% in their campaigns’ revenue. Based on unsupervised machine learning technologies, Tinyclues’ solutions take advantage of all available data in order to pick up implicit signals (“tiny clues”), making it possible to reach unparalleled targeting and engagement levels in the customer relationship. Used by 3Suisses, Cdiscount, Fnac, France Billet, La Redoute, PriceMinister, Rue du Commerce, vente-priveee.com, Sarenza, Vestiaire Collective, VeryChic and more, the Tinyclues solutions are a breeze to install and use.
For more information, visit www.tinyclues.com
About Alven Capital
Alven Capital is an independent venture capital firm with more than €250 million under management. It concentrates on accompanying fast-growing startups in the internet and technology industries. Alven Capital has already invested in more than 80 companies including MobPartner, Lengow, Birchbox, SeLoger.com, MeilleursAgents, Drivy, Liligo, iAdvize, Webhelp, OpenClassrooms, Gemmyo, happn, Mailjet, Algolia, BIME Analytics, etc.
For more information, visit www.alvencapital.com
Twitter : @alvencap
About Elaia Partners
Elaia Partners is an independent venture capital fund specialising in the Digital Economy. Elaia Partners currently manages over €135 million and invests in high-growth startups with strong potential, focused on breaking ground in the digital economy, from the initial financing rounds through to their emergence as global leaders. With a proven track record of over forty years in venture capital and the digital economy, the investment team’s mission is to play a proactive role alongside entrepreneurs.
Elaia Partners has acted alongside companies such as Sigfox, Mirakl, Criteo, Teads, Ornikar, Adomik, Talent.io, ZenChef, Easyrecrue, Shift Technologies, Vodkaster, Tinyclues, etc.
For more information, visit www.elaia.com
ISAI, the french tech founders’ fund, was founded by Pierre Koscuisko-Morizet, Geoffroy Roux de Bezieux, Stéphane Treppoz, and Ouriel Ohayon and is managed by Jean- David Chamboredon, Christophe Raynaud and Pierre Martini. ISAI has raised €150 million mainly from more than 100 entrepreneurs such as the founders of Alloresto (JustEat), Aufeminin (AxelSpringer), Betclic, Boursorama, Criteo, Fortuneo, Micromania, Mistergooddeal, Overblog, Netcentrex, Onedirect, Photoweb, Pick-up Services, Photobox, Seloger, ShowRoomPrive, Sophis, Slimpay, Sunrise, Travelprice, Twenga, Toluna, Vente-privee, Voyagermoinscher, Webhelp. Since its first deal in june 2010 in Blablacar, ISAI has backed about 20 companies among which Stickyads, TinyClues, Evaneos or Shopmium which was recently acquired by Coupons.com.
For more information, visit www.isai.fr
Twitter : @isai_fr