Acrisure to buy It’sSeg

Acrisure has agreed to acquire It'sSeg, a Brazilian benefit management and insurance broking firm.

Acrisure has agreed to acquire It’sSeg, a Brazilian benefit management and insurance broking firm. The seller is Actis. No financial terms were disclosed.


GRAND RAPIDS, MI (October 20, 2021) – Acrisure, a fast-growing fintech leader that is already a top-10 global insurance broker, announced it has signed an agreement to acquire It’sSeg, the largest independent Benefit Management and Insurance broking firm in Brazil.
The partnership with It’sSeg marks Acrisure’s entry into the Brazilian market and represents substantial expansion of its Latin American operations. Terms of the transaction were not disclosed. This international expansion comes amidst a year that has already seen Acrisure announce new Asset Management and Real Estate Services divisions and surpass $3 billion in annual revenue.

Founded in 2014 by Thomaz Menezes and the private equity firm Actis, It’sSeg has over R$2.5 billion of premiums and counts over 1,000 corporate clients within its portfolio. It’sSeg joins a global network of Acrisure Partners, which together offer an array of tech-driven financial services solutions in areas including Insurance, Re-insurance, Asset Management, Real Estate and Cyber services.

“Brazil offers immense opportunities and is a market we’ve been focused on for a long time,” said Greg Williams, Co-Founder, CEO and President of Acrisure. “With Thomaz and the It’sSeg team we’ve partnered with exceptional people who have built an exemplary business in a short period of time. We’re philosophically and fundamentally aligned as both Acrisure and It’sSeg value strong partnerships, innovative solutions and client centricity.”
Following the transaction, Menezes will remain as CEO of It’sSeg. Several senior executives from the company will also remain shareholders. The transaction with Acrisure involves all companies within the It’sSeg group, including:

Barela: It’sSeg’s consultancy and brokerage arm that specializes in insurance broking for small companies and associations
Gebram: The leading insurance distributor in inner-state São Paulo
Você Clube: Benefits management
B2P: Sick-leave management
Oktuz: HR software

“Partnering with Acrisure opens a range of possibilities to accelerate our growth in Brazil and Latin America,” said Menezes. “Through Acrisure’s innovative tech-driven approach, we will be able to diversify and expand the range of products we offer our clients.”
The transaction is expected to close within the next three months, subject to regulatory approval.

About Acrisure
Acrisure specializes in intelligence-driven financial services, providing a broad array of products including insurance, Asset Management, Real Estate Services, and Cyber Services. The Company has grown revenue from $38 million to more than $3 billion in just over eight years and has locations in eight countries. Acrisure is the intelligence-driven financial services distribution platform of the future. Find out more at