Active Interest Media Adds On

Active Interest Media, a media rollup platform formed by Wind Point Partners in 2003, has acquired Yellowstone Journal Corp., a media company focused on happenings at Yellowstone National Park. No financial terms were disclosed.


Active Interest Media (AIM), a portfolio company of Wind Point Partners, has acquired Yellowstone Journal Corporation. The acquisition adds to AIM’s growing portfolio of enthusiast magazines, consumer shows, books, and Internet sites, and further advances its expansion into the outdoor and Western travel markets. The terms of the transaction were not disclosed.

Founded in 1994, Yellowstone Journal began as an independent newspaper dedicated to Yellowstone National Park, but embraced the Internet in 1996 when it developed its first website. Its three main products are, Yellowstone Journal, and 99 Things to Do in Yellowstone Country. has won numerous awards, including the Webby Awards’ “Best Tourism Site in the World,” the “People’s Voice” and the “Critical Judges'” Awards. Importantly, the website is a successful business unit, offering travelers a relevant platform for finding information about the Yellowstone National Park and giving advertisers effective reach to these travelers.

“This is an exciting day for us,” said Shelli Johnson, CEO of Yellowstone Journal Corporation. “We founded this company as a little newspaper, and over the years we have worked hard to build a great business that attracts visitors to this region and connects the tourism industry to them.”

“The Yellowstone Journal Corporation is an excellent company with outstanding future growth potential, and represents the best kind of multi-platform media properties we seek to acquire,” said Andy Clurman, Chief Operating Officer of AIM. “Its family of print and web products provide a perfect fit with AIM’s Backpacker and American Cowboy magazines, both in terms of sharing content, audience, and trip planning tools, and because of the potential it provides for combining YJC’s model and expertise with AIM’s resources to expand to other travel markets.”

DeParis Redinger LLC, a boutique media and technology investment bank, represented Yellowstone Journal Corporation in this transaction and acted as its exclusive financial advisor.

About Active Interest Media
Based in El Segundo, California, AIM is a multiplatform media company that serves a base of loyal constituents through print, event, and online products that connect consumers with their passions. Efrem Zimbalist III and the private equity-investment firm Wind Point Partners formed the company in October 2003.

AIM publishes 13 market-leading magazines and websites including Backpacker, American Cowboy, Yoga Journal, Vegetarian Times, Better Nutrition, Optimum Wellness, Wild Oats, Southwest Art, Log Home Design, Log Home Living, Timber Home Living, Building Systems, Black Belt, and Yachts International magazines.

About Yellowstone Journal Corporation
Based in Lander, Wyoming, Yellowstone Journal Corporation publishes the website,, and the print publications Yellowstone Journal, and 99 Things to Do in Yellowstone Country. Founded in 1994, the Company serves travelers and advertisers in the Yellowstone National Park region.

About DeParis Redinger LLC
Based in Charlottesville, Virginia, DeParis Redinger LLC empowers visionaries in the media and technology industries. As a boutique investment bank, DeParis Redinger provides its clients with industry leading strategic and financial advisory. DeParis Redinger maintains an active partnership with Cribb, Greene & Associates, an eighty-five year old newspaper brokerage firm with offices in Virginia, Missouri, and Montana.