Adams Street, Susquehanna Growth invest $20.1 mln in BoomTown

Adams Street Partners and Susquehanna Growth Equity have provided $20.1 million in funding to BoomTown, a real estate marketing and sales platform. BoomTown, headquartered in Charleston, South Carolina, was launched in 2006.

Press Release

BoomTown, a leading real estate marketing and sales platform, announced that it raised $20.1 million in financing from Adams Street Partners and Susquehanna Growth Equity.

“We are both humbled and excited about the opportunity this investment presents,” said Grier Allen, CEO & President of BoomTown. “Our software has helped real estate teams and brokerages across the country grow their business exponentially. We will put this capital to work to fuel innovation, invest in our customers, and continue building an enduring business in an industry that we are very passionate about.”

“BoomTown has created an amazing company and is poised to build on this foundation of innovation and customer service,” said Jeffrey Diehl from Adams Street Partners. We are excited to work with Grier and his team to provide capital and expertise to accelerate the company’s growth.”

About Adams Street Partners
Adams Street Partners is one of the largest managers of private equity investments in the world and has one of the longest histories. Together with its predecessor organizations, Adams Street Partners has been managing venture capital and growth equity investments in private equity since 1972, investing in private equity partnerships since 1979 and is credited with establishing the first private equity fund of funds for institutional investors. Adams Street Partners’ venture capital and growth equity team focuses on providing capital to rapidly growing technology and healthcare companies. The firm currently has 130+ employees and more than $26 billion of assets under management. Adams Street Partners has offices in Chicago, London, Menlo Park, Singapore, Beijing and Tokyo.

About Susquehanna Growth Equity
Susquehanna Growth Equity, LLC (SGE) invests in growth stage technology companies in the software, information services, internet and financial technology sectors. The firm is backed by a unique and patient capital base that allows management teams the freedom and flexibility to maximize growth. To learn more, please visit us at

About BoomTown
Founded in 2006 and headquartered in Charleston, SC, BoomTown is a fast growing, web-based software company that offers a robust online marketing system for real estate professionals.The system includes a customized real estate website integrated with local MLS data, personalized online advertising and inbound marketing services, a dedicated Client Success Manager, and a cutting-edge CRM (Customer Relationship Management System) with marketing automation. BoomTown’s software solution is being used by the top-producing real estate brokerages and teams across the country, and the company was recognized for three consecutive years (2011, 2012, 2013) on the Inc. 500 Fastest Growing Companies List. For more about BoomTown, visit