AdGrok Bought by Twitter

Coming on the heels of the Tweetdeck deal, Twitter’s not done making buys yet. AdGrok announced on its corporate blog earlier today that the company will be acquired and integrated into Twitter’s revenue engineering team. Specifics on the deal were not publicized.


We’re happy to announce that Twitter has acquired the AdGrok team. Starting today, we will be working full-time on Twitter’s revenue engineering team.

AdGrok and Twitter?
When Twitter approached us and asked if we’d be interested in working on their monetization platform, we realized that this was a once-in-a-lifetime opportunity that we just couldn’t pass up. The fact that the Twitter team is both smart and user-focused only made our decision easier.
But what about AdGrok?
We are no longer accepting new customers and will cease charging our existing users immediately. We will shut down our servers on June 30th, after which the GrokBar will not be available. Uninstalling the GrokBar is easy:
On June 30th, we will also unlink all customers from the AdGrok Google accounts and securely delete our databases. Performance data and campaign structures from AdGrok customers will not be shared with Twitter.
Please note that performance data and campaign structures from the campaigns you have run through AdGrok will not be affected by the shutdown of our servers; this information will continue to be accessible through your Google AdWords and Google Analytics accounts.
Advertising on Twitter
If you’re interested in learning more about Twitter’s Promoted Products, check out We’ve heard good things.
There’s nothing better than working on something that your customers want and appreciate, and you have all been awesome to work with.
We look forward to continuing to work on things that people want, but this time, we start with a passionate, global audience of millions of people! How many times can you do that, eh?
Follow us on twitter! @mrm and @azymnis
– the AdGrok team