Adobe’s $600M Purchase of Neolane Produces Sizable Exit for Battery and French Investors

Adobe Systems on Thursday said it would buy Neolane SA for $600 million in cash, providing a meaningful exit for the company’s venture backers.

The Paris-based company, which makes marketing software for large corporations, previously raised $37.5 million over five rounds between 2002 and last year from Battery Ventures, French venture firm Auriga Partners and French PE firm Xange Private Equity SA, according to Thomson Reuters (publisher of peHUB).

Most recently Neolane raised $27 million at an undisclosed valuation from Auriga, Battery and Xange and company Chairman Gilles Queru in January 2012.

Assuming the venture firms own at least 40% of Neolane, they would see a return of at least 6 times their money.

Neolane reported annual revenue of $58 million last year, which represented “40% consolidated year-over-year growth,” according to a corporate fact sheet.

Neolane, which employs 300 people, has more than 400 customers, including Alcatel Lucent, Club Med, LA Kings, Nestlé Nespresso, Sears Canada and Sony Music.

Adobe said in a press release that Neolane would become part of its Adobe Marketing Cloud offering. Neolane CEO Stéphane Dehoche will lead the former Neolane team as part of Adobe’s Digital Marketing business, Adobe said.

Battery was represented on Neolane’s board by Morad Elhafed, a Battery vice president.

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