Advent International buys NielsenIQ

Advent International has acquired NielsenIQ, Nielsen's former global connect business.

Advent International has acquired NielsenIQ, Nielsen’s former global connect business. No financial terms were disclosed. J.P. Morgan Securities LLC and Guggenheim Securities LLC acted as financial advisors to Nielsen on the deal.

PRESS RELEASE

NEW YORK, March 5, 2021 /PRNewswire/ — Nielsen Holdings plc (“Nielsen”) (NYSE: NLSN) announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck. NielsenIQ is Nielsen’s former Global Connect business.

David Kenny, Nielsen Chief Executive Officer said, “We thank the entire NielsenIQ team for their invaluable commitment and contributions over the years. We look forward to continuing a strong working relationship with them.

“This is a transformative time for Nielsen. We have redesigned our products, our business platform, and our operating model, positioning Nielsen to better deliver the solutions our clients need in the rapidly changing global media ecosystem. We are now fully aligned around three essential solutions–Audience Measurement, Audience Outcomes and Gracenote Content Services–that are designed to drive growth by leveraging a single media platform across a global digital-first footprint.”

J.P. Morgan Securities LLC and Guggenheim Securities, LLC acted as financial advisors to Nielsen, and Wachtell, Lipton, Rosen & Katz, Clifford Chance LLP, DLA Piper, and Baker McKenzie acted as legal advisors to Nielsen.

ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a leading global data and analytics company that provides a holistic and objective understanding of the media industry. With offerings spanning audience measurement, audience outcomes and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies. It is the only company that can offer de-duplicated cross-media audience measurement. Audience is Everything™ to Nielsen and its clients, and Nielsen is committed to ensuring that every voice counts.

An S&P 500 company, Nielsen offers measurement and analytics service in nearly 60 countries. For more information, visit www.nielsen.com.

From time to time, Nielsen may use its website and social media outlets as channels of distribution of material company information. Financial and other material information regarding the company is routinely posted and accessible on our website at http://www.nielsen.com/investors, and our social media accounts: Twitter at http://twitter.com/Nielsen, LinkedIn at https://www.linkedin.com/company/nielsen/, Facebook at https://www.facebook.com/Nielsen/ and Instagram at https://www.instagram.com/lifeatnielsen/.

ABOUT ADVENT INTERNATIONAL
Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 350 private equity transactions in 41 countries, and as of September 30, 2020, had $66.2 billion in assets under management. With 15 offices in 12 countries, Advent has established a globally integrated team of over 200 investment professionals across North America, Europe, Latin America, and Asia. The firm focuses on investments in five core sectors, including business and financial services; health care; industrial; retail, consumer and leisure; and technology. After 35 years dedicated to international investing, Advent remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies.

For more information, visit: www.adventinternational.com or www.linkedin.com/company/advent-international.