PE Deals

Advent’s NielsenIQ agrees to merge with KKR-backed GfK

Advent International will be the majority shareholder in the combined company, Nuremberg Institute for Market Decisions and KKR will retain minority stakes.

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  • Advent acquired NielsenIQ in 2021
  • GfK was spun out from NIM in 1984 with NIM being the company’s majority shareholder
  • KKR took GfK private alongside NIM in 2017

NielsenIQ, an Advent International portfolio company, and GfK, a KKR portfolio company, have agreed to merge. The deal is expected to complete in the fourth quarter of 2022 or first quarter of 2023.

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