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AGI-backed Aura XM merges with Impact Unlimited to form new marketing agency

Aura XM, a portfolio company of AGI Partners LLC, is merging with Impact Unlimited to launch Impact XM, a new marketing agency in Dayton, New Jersey. No financial terms were disclosed. Jared Pollacco, president of Aura XM, has been named president of Impact XM. Also, as a result of the transaction, AGI has made an undisclosed investment in Impact XM.


AGI Partners LLC (“AGI”) is pleased to announce that its portfolio company Aura XM is merging with Impact Unlimited to form the new global experiential marketing agency, Impact XM, with headquarters in Dayton, NJ. This merger signifies a strategic action to strengthen the global footprint, expand operational, creative and digital engagement capabilities for its clients and position Impact XM to lead the ever-growing immersive engagement needs across all face-to-face marketing channels. Aura XM’s President, Jared Pollacco, has been appointed Impact XM’s President. As part of the merger, AGI has made an additional investment in Impact XM.

“AGI is very excited about its continued investment in the building of a global experiential marketing leader that offers a compelling value proposition to its clients. We look forward to further supporting Jared and his management team by focusing on organic initiatives and complementary acquisitions,” said AGI Partner David Acharya, who led the AGI investment team along with AGI Associate Michael Lee.

Terms of the transaction were not disclosed.

About AGI Partners LLC
AGI Partners LLC is an alternative investment management firm that deploys capital from our funds and pooled investment vehicles. We provide creative solutions and invest funds in private equity investments and special situation opportunities. We identify and partner with best-in-class management teams by providing the financial and strategic resources required to grow businesses. For further information on AGI, visit

About Impact XM

Impact XM is a global experiential marketing agency that crafts strategic audience engagements by powering brand experiences. Trusted by some of the world’s most respected organizations, the agency has a forty-year heritage of insightful strategy, brilliant creative, smart fulfillment and purposeful metrics across business and consumer trade shows, user conferences, event activations and digital engagements. Headquartered in New Jersey, Impact XM maintains locations in Toronto, New Jersey, Las Vegas, San Francisco, Chicago, Sao Paulo and Zurich. For further information go to