American Capital to invest $75 mln in BDA

Merchandise agency Bensussen, Deutsch & Associates has secured $75 million in funding from American Capital. Cascadia Capital advised BDA on the transaction.


BETHESDA, Md., Sept. 24, 2014 /PRNewswire/ — American Capital, Ltd. (Nasdaq: ACAS) (“American Capital”) announced today that it has committed $75 million in financing for Bensussen, Deutsch & Associates, LLC (“BDA” or the “Company”), a merchandise agency leader providing marketing services and customized branded merchandise solutions to Fortune 1000 enterprises.

“BDA serves some of the world’s most admired global brands with its comprehensive set of branded merchandise solutions,” said Gordon O’Brien, President Specialty Finance and Operations. “As a full-service merchandise agency, BDA assists clients in developing promotional merchandise strategies that enhance its clients’ overall marketing message. The Company’s fully integrated, one-stop platform of products and services, and its reliability and creativity have enabled it to create well-established, long-lasting customer relationships.”

“After an extensive review process, American Capital proved to be the perfect partner for BDA as we look to take advantage of our vast growth opportunities, both in North America and abroad,” said Jay Deutsch, BDA Co-Founder and CEO. “In addition to growth capital, American Capital brings additional in-house resources and cross-industry expertise to accelerate our strategic planning and the growth we are projecting.”

“We’re excited to partner with BDA’s industry leading team as it takes on the next phase of the Company’s growth expanding its suite of service offerings and growing its customer base,” added Mr. O’Brien. “BDA’s top-tier team has a decisive vision for how merchandise will play an even larger role as brands look to capitalize on a robust economy and new opportunities to engage new and existing customers.”

BDA serves clients in multiple business segments including major sports leagues, global entertainment, consumer electronics, automotive, consumer packaged goods, beverage, retail, hospitality, financial, medical, energy and heavy machinery industries. Clients come to BDA to extend their reach through custom branded merchandise campaigns, integrated e-Commerce marketing and sports and entertainment sponsorship activation. BDA was founded in 1984 and is based in Woodinville, WA with additional offices around the United States and in China.

BDA was advised on the transaction by Cascadia Capital.

American Capital and its affiliated funds have invested approximately $37 billion in over 730 portfolio companies. For more information about American Capital’s portfolio, go to

American Capital, Ltd. (Nasdaq: ACAS) is a publicly traded private equity firm and global asset manager. American Capital, both directly and through its asset management business, originates, underwrites and manages investments in middle market private equity, leveraged finance, real estate, energy & infrastructure and structured products. American Capital manages $19 billion of assets, including assets on its balance sheet and fee earning assets under management by affiliated managers, with $83 billion of total assets under management (including levered assets). Through an affiliate, American Capital manages publicly traded American Capital Agency Corp. (Nasdaq: AGNC), American Capital Mortgage Investment Corp. (Nasdaq: MTGE) and American Capital Senior Floating, Ltd. (Nasdaq: ACSF) with approximately $11 billion of total net book value. From its eight offices in the U.S. and Europe, American Capital and its affiliate, European Capital, will consider investment opportunities from $10 million to $750 million. For further information, please refer to

Bensussen Deutsch & Associates, Inc. (BDA), the nation’s premier Merchandise Agency™, provides marketing services and customized branded merchandise to Fortune 1000 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. Global brands such as Bank of America, Dell, ExxonMobil, The Home Depot, The National Football League, FedEx, Ford Motor Company, GEICO, CAT, GE and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted Customs-Trade Partnership Against Terrorism (C-TPAT) certification in 2008 highlighting the Company’s advanced quality assurance practices for importing products from overseas. For more information on the power of merchandise, visit