Amobee Raises New Round

Amobee Media Systems Inc., an Israel-based developer of ad-serving solutions for mobile operators, has raised an undisclosed amount of strategic funding from Motorola and Cisco Systems. The round also included participation from return backers Telefonica, Vodafone, Accel Partners, Globespan Capital Partners and Seqauoia Capital. Amobee had had previously raised approximately $37 million.


Amobee Media Systems, the world leader in advertising solutions for mobile operators, today announced that Motorola, Inc. (NYSE: MOT) and Cisco Systems have made strategic investments in the company. These market leaders join the company's existing investors who also participated in this round — Telefonica (NYSE: TEF), Vodafone (NYSE: VOD), Accel Partners, Globespan, and Sequoia Capital — to deliver the promise of mobile advertising to operators worldwide. This investment comes in the wake of a global alliance with Telefonica, and successful deployments with Vodafone in multiple markets including Italy, Spain, and Czech Republic.

“Amobee is establishing a mobile advertising ecosystem to better serve operators,” said Zohar Levkovitz, CEO of Amobee Media Systems. “By engaging with Cisco, one of the most deployed vendors of operator solutions globally, and Motorola, a leading handset manufacturer worldwide, Amobee is creating the most complete mobile advertising solution enabling operators to deploy the most effective advertising offerings for their market.”

The Amobee media system establishes a new revenue stream for mobile operators who can offer their ad-enabled inventory to agencies and advertisers seeking to buy, deploy, and monitor campaigns across all mobile channels. The Amobee system also ensures that mobile customers are getting the most relevant advertising experience.

Using a single, telco-grade ad serving solution, Amobee dynamically inserts relevant ads into all mobile entertainment and communication channels, including video, music, messaging, games, and WAP. Due to this operator-centric approach, Amobee has enabled mobile advertising campaigns for world-renowned brands like Acura, Coca-Cola, Canon, Fox Searchlight, Mercedes, and more, in partnership with major operators like Telefonica and Vodafone.

“Advertising is about to open on billions of mobile screens around the world and Amobee Media Systems has made this possible. With Amobee, today's mobile operators can become tomorrow's media companies — offering a rich diet of information, entertainment and amusement to consumers everywhere,” said Mike Moritz, Partner at Sequoia Capital. “Fifteen years ago — before companies like Yahoo! and Google — there was barely any advertising or commerce on the internet. Today, the same is true on mobile. Thanks to Amobee, that is about to change.”

Additionally, Amobee announced that mobile industry veteran Gary Schofield has joined the executive team as President and Chief Operating Officer.

With more than 20 years of operational management experience in both the enterprise and consumer markets, Schofield has specialized expertise and focus in the communications industry, particularly mobile and online. At Amobee he will be responsible for all facets of the company's business.

“Amobee has rapidly developed a reputation as a market-leading company with exceptional industry expertise and a distinct passion for excellent technology innovation,” said Schofield. “In my new role, my objective is to further extend the company's global footprint, operational excellence and market position.”

Most recently, Schofield was President of Networks at Digital Chocolate, a leading publisher and developer of mobile and online digital content. In this role, he was responsible for all business units across the company's global operations. Throughout his tenure, he consistently led the company to significant year-over-year growth.

About Amobee Media Systems

Headquartered in Redwood City California, Amobee Media Systems is the most deployed telco-grade ad-serving solution. Amobee is dedicated to mobile operators, allowing them to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing, Video & Music, SMS, MMS, applications and Games. Amobee's complete ad serving solution is designed to facilitate the launch of advertising campaigns for brand building, direct response and lead generation campaigns helping mobile operators and their subscribers “get more for less.” The company enjoys strategic investments from key mobile ecosystem players: Cisco, Motorola, Telefonica and Vodafone, as well as financial backing from some of the biggest names in venture capital: Accel Partners, Globespan and Sequoia Capital.