Anacapa Partners invests in Auronix

Anacapa Partners has made an investment in Mexico-based Auronix, a communications platform as a service provider. No financial terms were disclosed.

PRESS RELEASE

SAN MATEO, CA, October 30, 2019 – Anacapa Partners, a leading private equity firm focused on acquisitions in the lower middle market, announced it has completed a growth investment in Auronix, a leading communications platform as a service (“CPaaS”) provider based in Mexico. Financial terms of the transaction were not disclosed.

Founded in 1994, Auronix is the leading CPaaS platform in Mexico. Auronix’s platforms Calixta and Calixta Chat allow companies to reach both existing and potential customers on their preferred medium, driving real-time engagement, higher customer satisfaction, and increased customer awareness. Auronix is headquartered in Mexico City, Mexico.

“With more companies transitioning to mobile-first strategies, the global CPaaS industry offers considerable growth opportunities,” said Jeff Stevens, founder and Managing Partner at Anacapa Partners. “Through our partnership with Polo Capital, a search fund through which this investment was made, Auronix’s CPaaS platforms will continue to offer its clients the best avenues to engage with their customers through a variety of mobile communication channels.”

“Our partnership with Anacapa will provide Auronix with added resources to create solutions for an expanded customer base that is well positioned for the adoption of CPaaS tools,” said Adrian Villaseñor, Founder and Managing Partner of Polo Capital. “We believe Auronix can achieve substantial growth while continuing to differentiate its CPaaS offering by providing superior, local product implementation and technology support.”

About Anacapa Partners
Anacapa Partners is a private equity fund with a strategic focus of investing in operating companies that have been identified by principals operating within the search fund business model. We take a proactive role with search fund entrepreneurs in all phases of the investment process, including business screening, due diligence, negotiation of deal structure, operating oversight, and exploration of exit strategies. Over the past eight years, Anacapa has invested in 135 individuals/partnerships looking to acquire a nano-cap company and has made 50 investments in operating companies acquired through the search fund approach. Anacapa partners with entrepreneurs identified through two channels – top tier MBA programs and special operations forces in the United States military. Founded in 2010, Anacapa is headquartered in San Mateo, California. For additional information, please visit anacapapartners.com.

About Auronix
Based in Mexico City, Mexico, Auronix’s mission is to help clients improve their productivity, collaboration and security through the development of elegant, simple and powerful communications technology. Founded in 1994, Auronix is the leading CPaaS platform in Mexico. Calixta is Auronix’s omnichannel mass messaging tool enabling enterprise clients to communicate with their customers through voice, SMS text, email, and over-the-top (“OTT”) messaging). Auronix recently launched Calixta Chat, a conversational platform facilitating two-way communication between enterprise companies and their customers across multiple channels. To learn more, please visit auronix.mx.