Art Friedman Joins Liber Capital

Art Friedman, former president and CEO of Gold Coast Distributors, has joined Liber Capital as a managing director. Liber is a New York-based private equity firm focused on the beverage industry.


Liber Capital, a private equity firm specializing in beverage industry investments, announced today that Art Friedman has joined its senior management team as managing director. Friedman was formerly president and chief executive officer of Gold Coast Distributors and has served on several leading industry advisory councils.

“Art’s experience and expertise will be invaluable as we work with beverage industry companies to help them transform their businesses,” said Keri Aivazis, founding member and managing director of Liber Capital. “Art led Gold Coast Distributors as they raised their status from a regional player to one of the top ten distributors in the country, and he has advised many of the largest beverage companies in the world, establishing an impressive network of industry relationships along the way. We are very excited to welcome him to the team.”

Friedman was most recently president and CEO of Gold Coast Beverage Distributors, a position he held for the last 10 of his 23 years with the company. During his tenure as CEO, Gold Coast more than doubled in revenue and increased EBITDA more than five-fold. Over the same period, market share increased by 150% through organic growth and the consolidation of three wholesalers. These results attest to Friedman’s powerful combination of execution-oriented and strategic leadership. As a result of his track record, he is recognized as a leader in his field by both suppliers and peers.

Friedman began his career with General Foods, now part of Kraft Foods. He has been on the distributor advisory councils of Diageo-Guinness, Heineken USA, InBev and MillerCoors. Friedman holds a bachelor’s degree in business management from the University of Florida, Warrington College of Business Administration.

About Liber Capital

Liber Capital is a specialized private investment firm focused on alternative investment opportunities in the beverage industry. The firm partners with companies in the beverage industry and – through extensive experience and relationships – works with management teams to help them achieve their long-term goals. Based in New York, Liber Capital offers investors access to an industry and an opportunity largely unavailable through traditional private equity funds. For more information, please visit