AUA Private Equity Partners has appointed Esperanza Carrion, a former marketing executive with Goya Foods as an operating executive focusing on consumer, food and beverage companies and Hispanic-oriented business opportunities. Carrion established her marketing career with Colgate Palmolive Philippines and has held the position of marketing director for The Coca-Cola Company, Kraft Foods International, Sara Lee Corporation and Goya Foods.
AUA Private Equity Partners, LLC (“AUA Equity”) is pleased to announce that Esperanza Carrion, a former marketing executive with Goya Foods, Inc., is joining the firm as an Operating Executive focusing on consumer, food and beverage companies and Hispanic-oriented business opportunities. Ms. Carrion brings diverse experience in global and multicultural marketing. Ms. Carrion established her marketing career with Colgate Palmolive Philippines and has held the position of Marketing Director for The Coca-Cola Company, Kraft Foods International, Sara Lee Corporation and Goya Foods. At Goya, Ms. Carrion worked closely with Andy Unanue in solidifying Goya’s leading position with compelling marketing campaigns and product innovation. She is currently the Marketing Director at Professional Disposable International, Inc. where she oversees the marketing function of its B2B operations. Ms. Carrion is a specialist in marketing and branding and has exceptional understanding and expertise in marketing products to the Hispanic community in the United States.
Andy Unanue, Managing Partner of AUA Equity, commented: “I am ecstatic to have Esperanza join our Operating Executive Board and feel fortunate to be able to have the opportunity to work with her once again. I have known and worked with Esperanza for close to 15 years, having recruited her to the marketing department at Goya Foods. She is one of the top marketing executives in the industry who understands the Hispanic community and how to market to its unique and diverse populations.”
Ms. Carrion added, “Andy Unanue and his family are pioneers in the food industry and at meeting the needs of the U.S. Hispanic marketplace. In addition, the combination of Andy’s investment acumen and his operating expertise makes him one of the foremost executives who have successfully mastered the marketing and selling of consumer products to Hispanics. I am extremely excited to be re-united with Andy and have the opportunity to continue to expand my horizons by joining his private equity team as an Operating Executive.”
AUA Private Equity Partners, LLC is a New York-based, operationally-focused, lower middle- market private equity firm. The firm makes equity investments in companies in the consumer, media and business services sectors with a particular focus on Hispanic-oriented companies and family-owned businesses located in the United States. AUA Equity will leverage its experience investing in Hispanic-oriented companies and its proven successes in developing and penetrating the U.S. Hispanic market. The firm is led by Andy Unanue, former COO and current shareholder of Goya Foods, Inc., the largest and most successful Hispanic-owned food company in the United States. Unanue is complemented by a team of investment professionals with significant institutional private equity experience. AUA Equity makes equity investments of $10 to $30 million in companies that generate $3 to $15 million in EBITDA.