AUA Equity Appoints New America Alliance’s Rocha

AUA Private Equity Partners has appointed Nancy Rocha as vice president focusing on business development, investor relations and investment management. Rocha was formerly senior director for economic capital and advocacy at New America Alliance.


AUA Private Equity Partners, LLC (“AUA Equity”) is pleased to announce that Nancy Rocha, formerly the Senior Director for Economic Capital and Advocacy at New America Alliance, has joined the firm as Vice President focusing on business development, investor relations and investment management. Ms. Rocha brings longstanding experience in the financial services, consulting, investment banking and emerging manager sectors. Ms. Rocha started her career as an Investment Banker at UBS Financial Services in New York. Thereafter, she was a Vice President at Cabrera Capital Markets in Chicago and Wells Fargo Brokerage, LLC in Texas where she managed regional markets and serviced public entities and municipalities in structuring and issuing debt instruments in the capital markets and direct private placements with institutional buyers. Most recently Ms. Rocha served as Senior Director at the New America Alliance, where she managed capital advocacy efforts at the state and federal levels, as well as key programs such as the pensions fund initiative. Ms. Rocha has also held positions in a White House Presidential Advisory Committee, U.S. Overseas Private Investment Corporation, and as a consultant with PriceWaterhouseCoopers (now IBM). Ms. Rocha will be in based in Texas and New York.
Andy Unanue, Managing Partner of AUA Equity, commented: “I am pleased that Nancy is joining the AUA Private Equity team. I have worked with her on many initiatives at the New America Alliance and feel fortunate to have someone who brings a wealth of experience in the Emerging Manager arena. Her background in financial services, capital markets and consulting lends well to private equity investing. She is an outstanding addition to our team and will be immediately involved in a number of investment opportunities that are in our pipeline.”
Ms. Rocha stated, “I am pleased to be joining a blue chip organization such as AUA Private Equity Partners and to partner with Andy Unanue, Steven Flyer and David Benyaminy. Their investment pedigree and longstanding relationships in the private equity industry together with the operational experience that Andy offers provides a significant advantage in identifying new investment opportunities. I hope to leverage many of the relationships that I have developed both at the NAA and throughout my career to help contribute to building AUA Private Equity into one of the most recognized private equity names catering to the U.S. Hispanic marketplace.”
AUA Private Equity Partners, LLC is a New York-based, operationally-focused, lower middle- market private equity firm. The firm makes equity investments in companies in the consumer, media and business services sectors with a particular focus on Hispanic-oriented companies and family-owned businesses located in the United States. AUA Equity will leverage its experience investing in Hispanic-oriented companies and its proven successes in developing and penetrating the U.S. Hispanic market. The firm is led by Andy Unanue, former COO and current shareholder of Goya Foods, Inc., the largest and most successful Hispanic-owned food company in the United States. Unanue is complemented by a team of investment professionals with significant institutional private equity experience. AUA Equity makes equity investments of $10 to $30 million in companies that generate $3 to $15 million in EBITDA.
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CONTACT: Steven Flyer (212) 231-8680