AUA Private Equity Partners LLC has recapitalized bistroMD, a meal delivery subscription service for weight loss and long-term weight management. No financial terms were disclosed. Deloitte Corporate Finance served as financial advisor to bistroMD.
WEST PALM BEACH, Fla. (March 9, 2021) – AUA Private Equity Partners, LLC (“AUA Private Equity”) is pleased to announce the recapitalization of Bistro MD, LLC (“bistroMD” or the “Company”) in partnership with its founders Edward Cederquist and Dr. Caroline Cederquist. The Company offers a national, direct to consumer doctor-designed and chef-prepared meal delivery subscription service tailored for weight loss and long-term weight management. bistroMD is a family-owned business which offers a holistic “food as medicine” approach towards weight loss for consumers across the contiguous United States.
bistroMD represents AUA Private Equity’s first platform investment in the medically-tailored weight loss industry, which is experiencing growing demand and further driven by increasing consumer awareness in the broader health and wellness category. AUA Private Equity will work closely with existing management and Founder & CEO Edward Cederquist to continue the Company’s successful growth trajectory.
David Benyaminy, Partner of AUA Private Equity, commented: “We are excited to partner with Edward Cederquist and Dr. Caroline Cederquist to build upon the great bistroMD brand that they have created. We stand behind bistroMD’s mission to provide weight loss programs focused on high-quality food combined with healthy and sustainable weight loss. We see tremendous opportunities to drive continued long-term success.”
“With more and more Americans today suffering from obesity, bistroMD offers a highly differentiated program to addressing obesity and its comorbidities, with meal plans catered for weight loss and other specialty needs such as diabetes and heart disease.” added Jack Lin, Vice President at AUA Private Equity. “We are excited to expand bistroMD’s impact by helping more consumers achieve their goals and ultimately live healthier lives.”
Edward Cederquist, CEO and Founder of bistroMD, said: “Food as medicine has never been more important to consumers. Through our partnership with AUA Private Equity, we will be able to expand our bistroMD community and continue to provide healthy weight loss solutions for consumers across the country. AUA Private Equity has a history of successfully investing in consumer businesses, and we are confident that AUA will be an excellent partner to support the next chapter of bistroMD’s growth.”
The transaction was led by Partner David Benyaminy, Vice President Jack Lin and Associate Jordana Cooper. McDermott Will & Emery LLP served as legal advisor to AUA Private Equity. Additional advisors to AUA Private Equity included RSM US LLP. Deloitte Corporate Finance served as financial advisor to bistroMD.
About AUA Private Equity Partners, LLC
AUA Private Equity Partners is an operationally-focused, lower middle-market investment firm providing strategic capital to companies in the consumer products and services sectors with a particular focus on family-owned businesses or companies benefiting from the growth of the U.S. Hispanic population. AUA Private Equity makes equity investments of $20 to $75 million in companies that generate in excess of $5 million in EBITDA. For more information on AUA Private Equity Partners, please visit www.auaequity.com.
bistroMD is a national, direct to consumer doctor-designed and chef-prepared meal delivery subscription service that provides ready-to-eat, gourmet meals, specifically designed for weight loss and long-term weight management. Founded in 2005 by Edward Cederquist and Dr. Caroline Cederquist, bistroMD operates with the belief of “food as medicine”, providing weight loss meal programs that allow for customization and can accommodate special dietary needs including gluten free, heart healthy, diabetic, and low sodium diets. With over 150 meals to choose from, bistroMD provides a wide selection of options for individuals who are looking to lose weight but do not want to compromise on good quality food. For more information about bistroMD, please visit www.bistromd.com.