Advertising platform AllOver Media LLC, a portfolio company of Audax Private Equity, acquired Astra Pacific Outdoor, an outdoor advertising company. Financial terms of the deal were not disclosed.
MINNEAPOLIS, March 11, 2016 /PRNewswire/ — AllOver Media, LLC (AOM), a portfolio company of Audax Private Equity and the largest alternative out-of-home advertising platform in the United States, continues its expansion strategy and today announced the acquisition of Astra Pacific Outdoor. Astra Pacific is an outdoor advertising company whose high profile outdoor assets include wallscapes, billboards and double-decker bus advertising all concentrated in the top markets of New York, Los Angeles, Chicago, San Diego, and San Francisco.
Astra Pacific’s ability to deliver high impact outdoor advertising opportunities in these major markets has enabled it to execute campaigns for large well-known brands in the entertainment space such as Dreamworks, Universal, NBC and HBO as well as Chase, LG, Coca-Cola, AT&T and Land Rover.
“Since our founding in 2002, AllOver Media has sought strategic partnerships that enhance our leadership position in the out of home marketplace with diverse platforms that execute efficiently and effectively not only for local advertisers, but also for national advertisers that need to activate locally,” said Tony Jacobson, CEO of AllOver Media.
“This acquisition is a great complement to our existing truckside and bus wrap platforms, and gives us a strong presence with exclusive inventory in some of the top markets in the country. Our ability to extend a brand’s presence in these key markets will be valuable to the entertainment category, particularly on the west coast. The double decker bus digital screens are an emerging platform that can really bring a brand’s story to life.”
Astred Rodriguez, CEO of Astra Pacific Outdoor added, “We’re thrilled to be part of AOM. They understand better than anyone how to position, customize and target local out of home assets to deliver the desired consumers for any advertiser. I am excited to be part of the continued growth of AllOver Media and look forward to helping develop additional out of home assets in key markets.”
Astra Pacific is the latest in a series of acquisitions that have strengthened and extended the reach of AllOver Media’s platform portfolio, including the purchases of Zoom Media and Ripple Resort Media, both in 2015.
ABOUT ALLOVER MEDIA
AllOver Media (AOM}, founded in 2002, is headquartered in Minneapolis, Minnesota and is the largest alternative out-of-home advertising platform in the U.S. AOM works with a wide range of clients from Fortune 500 to regional and local companies by promoting products within captive media formats and engaging consumers on an everyday basis. AOM is the only out of home company that can provide coverage in virtually every DMA in the US.