BackBay Communications, a strategic marketing and public relations firm focused on the financial and professional services sectors, has opened an office in London. Toby Mitchenall will join BackBay as director of the London office. Mitchenall was previously editor at Private Equity International. BackBay also has offices in Boston and New York.
BackBay Communications, a strategic marketing and public relations firm focused on the financial and professional services sectors, today announced the opening of its London office. Based in the West End, the London headquarters will offer a full complement of public relations and marketing services for clients in the U.K. and across Europe.
“We are very pleased to establish a formal presence in London,” said Bill Haynes, President, BackBay Communications. “We have successfully served our clients’ needs in Europe for several years from our Boston and New York offices. However, as our financial services client base has become increasingly global, we believe this is an ideal time to open an office in one of the world’s leading centers for international finance to serve existing clients and attract new ones.”
BackBay also announced the appointment of Toby Mitchenall as Director of the London office. Mitchenall joins BackBay from Private Equity International, one of the most respected publications for the global private equity industry, where he served as editor, overseeing the content and production of the magazine, as well as writing regular profiles, interviews and commentary pieces and presenting at industry conferences.
At BackBay, Mitchenall will focus on providing strategic communications services for clients from across the financial and professional services sectors, including asset management firms, private equity firms, hedge funds, financial technology companies, accounting and consulting firms and law firms, in the U.K. and elsewhere in Europe.
Prior to Private Equity International, Mitchenall worked for a leading global public relations agency, where his clients included law firms, private equity firms and hedge funds. Mitchenall holds a BA degree in English literature from the University of Bristol.
“We are very pleased to have Toby join BackBay and lead our London office,” said Haynes. “Toby brings a deep knowledge of financial services, strong relationships with industry leaders and members of the media, and exceptional management and business development skills. We look forward to growing our London office under his strategic direction.”
BackBay Communications’ clients include Grant Thornton, Pamlico Capital, Pipeline Trading, Ridgemont Equity Partners, TA Associates, TD Bank and Waud Capital Partners.
About BackBay Communications
BackBay Communications is an independent strategic branding, marketing and public relations firm focused on the financial and professional services sectors. BackBay offers a unique combination of content and creativity. BackBay’s services include advertising, branding, marketing, website development, and public relations. BackBay is highly regarded for thought leadership initiatives and relationships with the major print, broadcast and online business media. BackBay has offices in Boston, London and New York.