Myelin Health, a portfolio company of Baird Capital, has acquired Chicago-based advertising agency HY Connect and Atlanta-based public relations and integrated communications firm Dodge Communications. No financial terms were disclosed. Also, Myelin CEO Rich Levy has been named chairman of both companies.
BOSTON–(BUSINESS WIRE)–Myelin Communications, a growing network of communications firms linked by experience in the healthcare and financial services sectors, announced today the acquisition of HY Connect, an advertising agency in Chicago, and Dodge Communications, a public relations and integrated communications firm in Atlanta. Rich Levy, CEO of Myelin, a Baird Capital portfolio company, will become chairman of both companies.
“While most companies in our industry are focused on growth in terms of size, Myelin Communications’ growth is fueled by teaming with companies that will enable us to provide deeper, richer and more comprehensive service offerings for clients,” said Rich Levy. “HY Connect and Dodge Communications are both directly aligned with the Myelin vision, and we look forward to working together to support our clients’ success.”
HY Connect, which specializes in understanding the unique challenges that face chief marketing officers, is one of the largest, independent communications agencies in Chicago. With a full suite of services, HY Connect delivers integrated strategies throughout multiple disciplines and offers digital, creative, brand strategy, social media and research services.
“Myelin’s network will bring a host of new resources and expertise to HY Connect,” said Dave Sheehan, president of HY Connect. “This is an important growth opportunity for HY Connect, and we’re very pleased to join this collaborative partnership.”
Focused solely on healthcare since its founding in 2001, Dodge Communications has built an impressive client roster featuring some of the largest brands in the industry. The company serves as a strategic asset for these clients, providing support in key areas such as public relations, social media, content development, and creative and digital services.
“Being part of Myelin Communications provides an exciting opportunity for our clients and employees,” said Brad Dodge, president and founder of Dodge Communications.
“We look forward to exchanging best practices and expertise with such a strong network of firms that share our passion for healthcare.”
Based in Boston, Myelin is comprised of five companies: PARTNERS+simons, a Boston-based brand communications and integrated marketing services firm specializing in healthcare and financial services; Duet Health, a Columbus-based mobile communication platform serving hospitals, health systems and general health providers; AVID Design, an Atlanta-based online marketing communication business with an extensive healthcare website design and content management system presence; Dodge Communications, an Atlanta-based, healthcare focused integrated marketing and public relations company; and HY Connect, a Chicago-based integrated marketing agency.
Just as myelin insulates and strengthens connections between the brain’s neurons, making them more powerful message conductors, Myelin Communications is a unique network of companies specializing in health and financial services. For a growing portfolio of payer, provider, medical, financial and wealth management organizations, Myelin creates connections that can make message platforms even more powerful. Our capabilities include brand development and activation, market research, channel planning and media solutions, integrated creative and marketing content, digital technology solutions, sales enablement, data analytics, mobile engagement, measurement strategies and more. More information is available at http://www.myelincommunications.com/