BenefitMall Names New Senior Vice President

BenefitMall said on Wednesday that it has named Steve Cohen as its new senior vice president of payroll sales. Prior to joining BenefitMall, Cohen served as vice president of saels for WhiteGlove Health. Headquartered in Dallas, Texas, BenefitMall, which is backed by Austin Ventures, is a provider of employee benefit and payroll services.


Dallas, Texas (PRWEB) June 26, 2013
BenefitMall®, the leading provider of the nation’s largest portfolio of employee benefit and payroll products and services, announced today that Steve Cohen joins the team as the new Senior Vice President of Payroll Sales.
Cohen is a seasoned executive and health care thought leader with more than 20 years of payroll, benefits and HR outsourcing experience at various high-performing companies. He has extensive knowledge of operational management and a certification in Six Sigma.
“Cohen is a decisive leader who is passionate about customers, sales management and our industry of delivering integrated payroll, benefits and HR solutions,” BenefitMall President and CEO Bernard DiFiore said. “His experience in building national sales teams, paired with his strong background in payroll and sales, makes him a remarkable asset to our growing organization and executive team.”
Most recently, Cohen was vice president of sales for WhiteGlove Health Inc., a health care and wellness service provider that delivers primary and chronic care to employee and dependent populations. There he drove new order growth and redefined WhiteGlove’s sales and marketing strategy. Prior to WhiteGlove Health Inc., Cohen served as regional vice president of sales at TriNet. Cohen also held sales and marketing vice president positions at Advantec and Ceridian Corporation.
Cohen comes from a strong payroll sales background in both direct and channel selling organizations, as well as field sales, working with companies such as ADP. He was also a top sales executive at Ultimate Software.
“I look forward to being a part of one of the fastest growing companies in the U.S. that provides payroll and employee benefits and serving our clients best interest,” said Cohen.
Cohen will report directly to BenefitMall’s President and CEO Bernard DiFiore.
About BenefitMall
Headquartered in Dallas, Texas, BenefitMall works with a network of 20,000 brokers and CPAs to deliver employee benefits and payroll services to more than 200,000 small and medium-sized businesses.
BenefitMall, the largest national General Agency, merged with the second largest privately held payroll company, CompuPay, in 2012 through equity financing led by Austin Ventures to create an integrated company that is “all together, better.”
BenefitMall operates, the leading online community for information regarding the Patient Portability and Protection Act.
More information about the company is available at
Benefits | BenefitMall | CompuPay | Payroll