Beringer Capital acquires e-commerce agency Blue Acorn

Canadian private equity firm Beringer Capital has acquired Blue Acorn Inc, a Charleston, South Carolina digital commerce agency. No financial terms were released for the deal, which will see Blue Acorn’s management retain an equity interest in the company. Led by Founder and CEO Kevin Eichelberger, Blue Acorn will utilize the partnership with Beringer to accelerate the growth and development of its technology and services for brands and retailers. It is the second investment of Beringer’s third fund, which invests in digital media and marketing services sectors. Last July, Beringer acquired Adweek from Mediabistro Holdings LLC.


Beringer Capital Invests in Digital Commerce Agency Blue Acorn

NEW YORK, April 3, 2017 /PRNewswire/ — Beringer Capital (, a leading private equity firm focused on digital media and marketing services, announced today the acquisition of digital commerce agency, Blue Acorn (

The partnership will infuse Blue Acorn with new resources to accelerate the growth and innovation of its technology and services for brands and retailers. Together, Beringer Capital and Blue Acorn will power the next generation of customer-centric commerce design and experiences. Blue Acorn’s management retains a significant equity interest in the company.

“Brands and retailers today need multi-disciplinary solutions to deliver unified experiences to their customers, wherever they are,” said Kevin Eichelberger, founder and CEO of Blue Acorn. “At Blue Acorn, our cross-discipline expertise has helped drive significant revenue growth for our clients. Together with Beringer, we’ll be able to deliver content, technology, marketing, and data to empower customer-centric commerce experiences for the enterprise.”

Following this acquisition, the Blue Acorn team will continue to operate independently under Eichelberger’s leadership. In 2016, Blue Acorn made the Inc. 5000’s Fastest Growing Companies in America for the fourth straight year, recording a three-year growth rate of 307%. Blue Acorn’s client roster includes Le Creuset, Yeti, Everlast, Rebecca Minkoff, Hoover, Too Faced, Vermont Teddy Bear, and more.

“Blue Acorn has become a very familiar name in commerce because of their leadership in design, development and optimization,” said Perry Miele, Chairman of Beringer Capital. “We are excited to partner with Blue Acorn and provide them with the resources they need to expand upon their success and explore broader, deeper capabilities.”

The acquisition of Blue Acorn is the second of Beringer Capital’s third fund.

About Beringer Capital

Beringer Capital is a leading private equity firm that focuses on the digital media and marketing services sectors. Beringer Capital partners with founders and management teams to build significant businesses through a combination of organic growth and add-on acquisitions.

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About Blue Acorn

Blue Acorn delivers best-in-class commerce experiences for leading B2C and B2B brands. Across design, development, marketing and optimization, Blue Acorn’s comprehensive, data-driven approach has helped its clients increase customer engagement and revenue. As the first agency in the world to partner with best in class commerce and optimization platforms, Magento, Salesforce Commerce Cloud, Optimizely, and Monetate, Blue Acorn offers unmatched insight into the changing needs of shoppers at every touch-point of the customer journey.

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Photo courtesy of Blue Acorn Inc