Bettinelli Becomes Affiliated Exec of Freeman Spogli

Freeman Spogli & Co. said Wednesday that Greg Bettinelli has become an Affiliated Executive of the firm. Bettinelli will help facilitate investments in the eCommerce sector for Freeman Spogli and work with existing portfolio companies to enhance their online businesses.


Freeman Spogli & Co. is pleased to announce that Greg Bettinelli has become an Affiliated Executive of the firm.

Greg is a senior executive with over 15 years of experience in the Internet and eCommerce industries.  Greg began his relationship with Freeman Spogli & Co. in connection with the firm’s 2011 investment in Boot Barn and he currently serves on that company’s Board of Directors.  Looking forward, Greg will assist Freeman Spogli & Co. in facilitating investments in the eCommerce sector.  Additionally, Greg will work with existing portfolio companies to enhance their online businesses.

From June 2009 to March 2013, Greg was the Chief Marketing Officer of HauteLook, a leading online flash-sale retailer.  Launched in December 2007, Los Angeles-based HauteLook was acquired by Nordstrom, Inc.  in March 2011.  Prior to joining HauteLook, Greg served as Executive Vice President of Business Development and Strategy at Live Nation where he was responsible for strategic direction and key business partnerships for Live Nation’s ticketing and digital businesses.  Before Live Nation, Greg held a number of leadership positions at eBay, including Senior Director of Business Development at StubHub.  In this role he led business development, partnerships, sales and seller development, including managing StubHub’s landmark relationship with Major League Baseball.  Prior to his transition from eBay to StubHub, he ran eBay’s Event Tickets and Media businesses and also led eBay’s acquisition of StubHub in 2007.

Greg is also a Venture Partner with GRP Partners, one of the oldest and largest venture capital firms in Los Angeles and is a co-founder of MuckerLab, a leading mentorship-driven startup accelerator focused on technology entrepreneurs in Los Angeles.  He earned a Bachelor of Arts in Political Science from the University of San Diego and a Master of Business Administration from Pepperdine University’s Graziadio School of Business and Management.

Greg is Freeman Spogli & Co.’s sixth Affiliated Executive.  These individuals are all experienced operating executives who add significant value in the sourcing and evaluation of investment opportunities as well as the development and implementation of growth strategies for the firm’s portfolio companies.

Freeman Spogli & Co. is a private equity firm dedicated exclusively to investing in and partnering with management in consumer-related and distribution companies in the United States.  Since its founding in 1983, Freeman Spogli has invested $3.1 billion in 48 portfolio companies with aggregate transaction value of over $18 billion, and currently manages three investment funds totaling approximately $2.7 billion in committed capital.  Freeman Spogli has offices in Los Angeles and New York.  For additional information, visit