GTCR platform buys Advantage Software, Bridgepoint nears pharma services deal, HIG spinout commits $50 million to wellness

Happy inauguration day, PE Hub readers.

GTCR-backed Simpli.fi acquired Advantage Software in a deal valued over $100 million, sources familiar with the deal’s financials told PE Hub.

With this add-on, the platform, which aims to improve digital advertising by using unstructured data, will embed technology into Advantage making it easier for independent ad agencies to run high volumes of hyper-targeted campaigns, said Stephen Master, vice president at GTCR.

Hypothetically, the combination of the two businesses could look like that of Trade Desk and Mediaocean, Master said.

Trade Desk, for example, has a $37 billion market cap and the company is valued at 34x its 2021 revenue – indicating that people really view growth in the advertising sector as fueled by these ad buying tools, he said. Read more on GTCR’s acquisition in Milana’s full story on PE Hub.

Transatlantic news: London private equity house Bridgepoint is nearing a majority acquisition of Baird Capital-backed Prescient Healthcare Group, PE Hub has learned.

The anticipated deal is expected to produce a valuation in excess of $200 million – suggesting a great outcome for Baird just over three years into its investment.

Prescient, a strategy consulting business for the biopharmaceutical industry, helps clients make better clinical and commercial decisions.

For more details on the process, check out PE Hub’s full report here.

Jumping on the wellness bandwagon: H.I.G Capital spinout American Pacific Group has committed to investing over $50 million into Yukon Wellness Holdings, its newly formed wellness holding company.

Investing out of its $450 million debut fund, American Pacific Group’s commitment encompasses recently acquired Eu Natural – the platform’s debut acquisition – and an add-on coming down the pipe mid-year, the firm told PE Hub.

Known for fertility supplements, EU Natural was born as an Amazon business but ultimately expanded into bricks and mortar stores like Walmart.

Looking ahead, the PE firm will aggressively hunt for additional deals, with acquired brands continuing to operate independently under Yukon Wellness.

Read the complete story on PE Hub.

That’s it for today. Have a great week, everyone, and as always, feel free to shoot me an email with tips, feedback or just about anything at Karishma.v@peimedia.com.

Note to Readers: It’s that time of year … for the 21st time, the editors of PE Hub and Buyouts honor exceptional buyouts with our Deal of the Year Awards.

Winners are chosen in seven categories: Deal of the Year, Large-Market Deal of the Year, Middle-Market Deal of the Year, Small-Market Deal of the Year, Turnaround of the Year, International Deal of the Year, and Secondaries Deal of the Year.

Go here for more information and to read about rules and methodology. Also check out past winners. Last year, New Mountain took the crown with its exit of Equian.

If you have additional questions, email Private Equity Editor Chris Witkowsky at cwitkowsky@buyoutsinsider.com.