MarketCast has received an undisclosed investment from Brookside Mezzanine Partners. The funding was to support RLJ Equity Partners‘ acquisition of MarketCast. Headquartered in Los Angeles, MarketCast provides marketing research services for the global entertainment sector.
Brookside Mezzanine Partners is pleased to announce its investment in MarketCast, LLC (“MarketCast”). Headquartered in Los Angeles, CA, with offices in New York, Boston and London, MarketCast is a leading provider of marketing research services for the global entertainment industry. Through a variety of consulting services backed by rigorously scientific quantitative and qualitative research methods, MarketCast works in collaboration with marketers and researchers at most of the major motion picture studio and production companies and across the entertainment spectrum in the development and execution of their marketing strategies, from early concept exploration through primary and ancillary distribution windows. MarketCast services are available worldwide and include materials testing (trailers, TV spots, print ads, etc.), concept and positioning studies, exit polls, recruited audience screenings, tracking studies, and focus groups, as well as a host of custom offerings including brand/franchise studies, title tests, post-release studies, and attitudes and usage studies.
Brookside Mezzanine Partners provided subordinated debt and an equity co-investment to facilitate the acquisition of MarketCast by RLJ Equity Partners, LLC, a Bethesda, MD-based middle market private equity firm focused on generating long-term capital appreciation by investing in profitable and growing businesses led by strong management teams.
About Brookside Mezzanine Partners
Founded in 2001, Brookside Mezzanine Partners manages in excess of $500 million across three mezzanine funds. The Firm is a leading provider of subordinated debt and minority equity capital to small and mid-sized companies throughout the United States. We invest in both sponsored and non-sponsored transactions and provide junior capital and unitranche financing to support buyouts, leveraged recapitalizations, strategic acquisitions, dividends and growth capital.
Please contact us or visit our website at www.brooksidemp.com for additional information.