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ClickFox Adds $12.5 Million

ClickFox Inc., an Atlanta-based provider of customer experience analytics, has raised $12.5 million in Series B funding. Ascent Venture Partners led the round, and was joined by return backers Cedar Fund, Delta Ventures and Veritas Venture Partners.


ClickFox, Inc., the leading provider of Customer Experience Analytics solutions, today announced that it has raised an additional $12.5 million in its latest round of funding. Leading this latest capital funding is Ascent Venture Partners of Boston, MA, with ClickFox's current investors Cedar Fund, Veritas Venture Partners and Delta Ventures contributing.

ClickFox's Customer Experience Analytics solution provides a cradle-to-grave view of customer experiences across multiple business service touch points. With use of behavior pattern analytics and advanced segmentation, users are able to understand the effect customer experience has on key business drivers.

ClickFox's success in this round of funding was driven by the fast growing global adoption for its Customer Experience Analytics (CEA) technology. “This latest capital investment will allow us to create our next generation products, developing more advanced applications that deliver more advanced Predictability Analytics, Customer Satisfaction Analytics and Customer Churn Analytics,” said Marco Pacelli, CEO of ClickFox. “We're on a path of rapid growth — customers are eager for the insight the ClickFox Customer Experience Analytics software provides. We are thrilled that our investors recognize our continued potential and our leadership in the space.”

“ClickFox is the leader in the Customer Experience Analytics market — a market that we believe has incredible growth potential,” said Geoff Oblak, General Partner of Ascent Venture Partners. “Customer service systems will only continue to grow in complexity, and enterprise executives need sophisticated solutions to better understand customer behavior across all interaction points. ClickFox is the leading innovator in the market, with a proven solution and world class, Fortune 500 customers. The decision to invest was an easy one — we wanted to support the leader of this rapidly emerging market.”

About ClickFox

ClickFox, an Atlanta-based software company, is the leader in Customer Experience Analytics. Its patented Behavior Pattern Analytic technology enables companies to transform existing customer data into true, objective insight by showing customers' step-by-step behavior in and across self-service systems, such as voice and speech-enabled IVRs, CTI, Web, kiosks, wireless devices, and CRM applications. ClickFox translates interactions from multiple service touch points into an intuitive, visual map, revealing quickly and easily what customers actually do and why, so that companies can align customer needs to their business objectives. Find company information at

About Ascent Venture Partners

Ascent has been investing in early-stage, emerging technology companies since 1985. In backing over 90 companies, Ascent has remained committed to its mission of investing in exceptional entrepreneurs striving to build innovative market leaders. Ascent is an active and supportive investor, taking pride in the number of entrepreneurs who choose to work with Ascent on multiple opportunities. With over 80 years of combined venture capital experience, the Ascent investment team manages over $400M in committed capital. Find more information at