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Cross named CFO of Abila

Abila, a portfolio company of Accel-KKR, said Tuesday that Jeff Cross was named CFO. Most recently, Cross served in a consulting role with DigitalGlobe.


AUSTIN, Texas–(BUSINESS WIRE)–Abila, a leading provider of software and services for nonprofits, associations, and governmental entities, today announced Jeff Cross has been named chief financial officer. Cross brings more than 30 years of financial leadership experience, with a highly successful track record in the technology industry.

Cross will head up the finance, accounting, and legal departments, and will be primarily responsible for revenue recognition, forecasting, and merger and acquisition activities.
“Jeff will be an invaluable addition to our executive team to help drive Abila’s growth and shape its future,” said Krista Endsley, CEO of Abila. “Jeff’s financial leadership will allow our team to continue creating the best technology solutions to help nonprofits and associations fulfill their missions.”
Prior to joining Abila, Cross served in a successful consulting role with DigitalGlobe where he created management reporting, forecasting and structure for a new organization within a multimillion dollar publicly-traded company. Cross also served as senior vice president for the Americas Operations at TravelClick during its sale to a private equity firm for $930 million. Before TravelClick, Cross was at Hoover’s, a Dun & Bradstreet company, where he started as Controller and worked his way through the ranks to include serving as chief financial officer of D&B’s Small Business Group, as well as chief operating officer of Hoover’s.
“I’m excited to join a company like Abila that is dedicated to helping customers who make a difference every day,” said Cross. “The more we increase efficiencies and grow our business, the more nonprofits and associations we can help better achieve their missions.”
Abila retained the services of Bespoke Partners to conduct its search for the chief financial officer.
About Abila
Abila is the leading provider of software and services to nonprofits, associations and governmental entities that help them improve decision-making, execute with greater precision, increase engagement, and generate more revenue. With Abila solutions, association and nonprofit professionals can use data and personal insight to make better financial and strategic decisions, enhance member and donor engagement and value, operate more efficiently and effectively, and increase revenue to better activate their mission. Abila combines decades of industry insight with technology know-how to serve more than 8,000 customers across North America. For more information, please visit