Definition 6 Buys Creative Bubble

Definition 6, an Atlanta-based interactive marketing agency, has acquired Creative Bubble, a New York-based video editorial, design, sound and production company. No financial terms were disclosed. Last month, Definition 6 raised $15 million in private equity funding from Navigation Capital Partners.


Definition 6 today announced it has acquired the assets of Creative Bubble, a leading New York City, video editorial, design, sound and production company, deepening Definition 6’s ability to provide rich media services for challenger brands and market leaders. The acquisition expands upon Definition 6’s interactive marketing and rich media capabilities, signaling its first move towards national expansion.

The Creative Bubble acquisition comes one month after Definition 6 announced it had secured up to $15 million in private equity investment and planned to expand through organic growth and the acquisition of two to three agencies through the end of 2010.

Founded in 1997, Definition 6 is best known for its full-service interactive marketing capabilities, working to help companies like La Quinta Inns & Suites, Carter’s, VeriFone, and Cox Enterprises, Inc. to develop and execute interactive marketing strategies designed to gain market share. Creative Bubble offers a full suite of production, sound engineering, graphics, editorial and post production services that have earned them multiple Emmy Awards. Creative Bubble’s clients include Nickelodeon, The USA Network, and Literary Partners.

“Through the acquisition of Creative Bubble, Definition 6 has taken a giant step in growing its national footprint and deepening the full range of rich media services our clients need,” said Michael Kogon, founder and chief executive officer of Definition 6. “We will continue to uncover and make strategic moves to broaden our scope of services in a way that helps us gain a competitive advantage and best serve our client base.”

Creative Bubble’s employees and leadership team will join Definition 6, establishing its New York office and increasing the size of its team to approximately 100 employees. Definition 6 plans to increase its investment in talent, technology and bundled services, to protect its position as a premier post-production agency in New York City.

“We are delighted to be part of the Definition 6 team and are excited by the commitment to invest in talent, technology and innovation to maintain our capabilities and our commitment to outstanding creative work for our customers ,” said Jim Rocco, CEO of Creative Bubble. “As companies increasingly make the switch from traditional marketing to interactive, Definition 6 is perfectly positioned to deliver innovative and effective solutions to grow a company’s market share through the development of a truly integrated marketing strategy, from video to social media.”
Financial terms of the acquisition were not released.
# # #

About Creative Bubble, LLC
Based in Manhattan, Creative Bubble provides editorial, design, sound, and production services. The company’s talented team brings energy, creativity and innovation to its promo, marketing campaign, broadcast package and original content projects.

About Definition 6, LLC

Definition 6 is an independent full-service interactive marketing and eCommerce agency that delivers proven solutions for challenger brands aggressively seeking business growth. Combining innovative marketing and ebusiness solutions, ranging from eCommerce and website design to rich media and Web 2.0 technology, with a consultative approach, Definition 6 ensures desired client outcomes are met. With solid infrastructure and web application development expertise, the firm helps bridge the gap between marketing and IT. Definition 6 maintains key partnerships with both Microsoft and Google, and generates real business results for clients such as VeriFone, Cox, La Quinta Inn & Suites, Carter’s and Wendy’s/Arby’s Group, Inc. For more information, visit