Digital marketing firm Madwire hires PE exec for CFO

Fort Collins, Colorado-based Madwire LLC, a digital marketing company, has named Matt Bryson as chief financial officer. His appointment became effective November 1, 2018. Previously, Bryson worked at Copley Equity Partners where he was a principal since 2017 and vice president since 2013.


FORT COLLINS, Colo., Nov. 12, 2018 /PRNewswire/ — Madwire LLC today announced that Matt Bryson is joining the digital marketing software and technology leader as its new Chief Financial Officer, effective November 1, 2018.
Matt Bryson will assume the Chief Financial Officer role from Joe Kellogg, Madwire’s Co-Founder, Co-Chief Executive Officer, and current Chief Financial Officer. Joe will continue to serve as Madwire’s Co-Chief Executive Officer, the position he has held since founding the company with son, JB Kellogg, in 2009.

“It’s hard to top my Dad’s execution as CFO up to this point, but we are in great hands with Matt, and I’m excited about what he brings to the table,” said JB Kellogg, Madwire’s Co-Founder, Co-Chief Executive Officer, and Chief Operating Officer. “Matt will help us further improve our efficiency and performance as well as tackle the many opportunities before us.”

Bryson joins Madwire from Copley Equity Partners, a private investment firm, where he served as a Principal since 2017 and Vice President since 2013. At Copley Equity Partners, Bryson was responsible for originating and evaluating investment opportunities and assisting portfolio companies with growth initiatives. During his time with Copley Equity Partners, Bryson invested in and served as a board member for Hospital Couriers Corporation and North Star Leasing (a current partner of Madwire’s where he will continue to serve on the Board).

“I’ve had the pleasure of working with Matt on a number of initiatives over the last few years and I’m excited to welcome him to our finance team,” said Joe Kellogg.
“I’ve witnessed first-hand the tremendous growth of Madwire as an investor at Copley over the past four years and am thrilled to join them full time as Chief Financial Officer. I’m excited about helping to continue to build the #1 marketing platform that fuels the growth of small and medium sized businesses,” said Matt Bryson

Prior to his career with Copley Equity Partners, Bryson held various positions of increasing responsibility in finance and leadership at the law firm of WilmerHale LLP and Fidelity Investments. Bryson received his Master of Business Administration (MBA) from Babson College and Bachelor of Arts (BA) in political science from Boston College.

Bryson brings with him a proven track record of strategic executive leadership as well as knowledge and a deep understanding of the investment and technology industries. As Chief Financial Officer, Bryson will be responsible for overseeing Madwire’s finance department, opportunities for economic growth, corporate development, and investor relations.

“Matt’s full understanding of our business model and our market will allow him to quickly ramp up as our finance department continues to grow and evolve,” said Joe Kellogg.

About Madwire
Madwire is a tech enabled marketing software & service company that designs, develops, and launches creative marketing solutions for small business through its Marketing Platform, Marketing 360®.

Madwire currently employs 560 people, with plans to expand to 1,200 over the next three years.

Madwire has been named an Inc. 5000 fastest-growing company for six years in a row, a Mercury 100 Fastest-Growing Private Company for seven years in a row, and one of the best places to work in the country by Glassdoor for three years in a row.