Elizabeth Arden Red Door Spa buys VC-backed Manicube

Elizabeth Arden Red Door Spa has acquired Manicube, a provider of in-office beauty and grooming services. No financial terms were disclosed. Manicube’s backers included Bain Capital Ventures and F Cubed.


NEW YORK, Nov. 16, 2015 /PRNewswire/ — Elizabeth Arden Red Door Spa, the world renowned expert in spa, beauty, wellness and lifestyle, announced today that it has acquired Manicube, a pioneer in delivering convenient in-office beauty and grooming services. The acquisition of Manicube is aligned with Red Door Spa’s strategy to offer guests the best-in-class beauty services, highest level of technical expertise, and access to the latest innovations in beauty technology, both in spa and now in the office. This acquisition is the first of many changes Red Door Spa will be introducing in the year ahead.

“With Manicube, Red Door Spa is redefining beauty and wellness experiences,” said Todd Walter, CEO of Red Door Spa Holdings. “Together we are creating a new model and standard for the industry, employing top trained and licensed technicians to service consumers at their convenience, when and where they work, or at the spa.

Katerina Mountanos and Elizabeth R. Whitman founded Manicube three years ago to improve the lives of working professionals by providing nail services in corporate offices, supported by an innovative technology platform. Manicube also leverages their convenient mobile protocols and operational logistics for small group corporate parties and client gifting in their four markets – New York City, Chicago, San Francisco and Boston. Merging Manicube’s technology and signature services, which now include men’s barbering, with Red Door’s century of beauty and wellness expertise, Red Door Spa is now able to offer guests in-office convenience while also building a presence in new markets. Manicube serves nearly 200 corporate clients across a variety of industries, including finance, accounting, consulting, law, advertising, publishing, retail, and numerous Fortune 500 companies.

Manicube’s team of trained, expert technicians will continue to serve their weekly nail and barbering customers with high quality, time-saving services. In addition, the partnership between Red Door and Manicube will help companies infuse wellness into their corporate culture by offering employees an expanded menu of in-office beauty and wellness services, starting in 2016.

Red Door Spa and Manicube are committed to the overall well-being of guests and associates. Starting with treatments and services, and best-in-practice health and safety standards which ensure that the strictest sanitary and sterilization protocols are utilized. In addition, all service providers are state-licensed, and receive competitive compensation as well as full benefits packages, including health insurance coverage for members and their families, matching 401(k) retirement benefits, paid vacation, and professional continuing education and training.

“We are ecstatic that Manicube is joining Elizabeth Arden Red Door Spa,” said Katina Mountanos, Manicube Co-Founder and CEO. “It’s the perfect match, bringing together the leader in convenient in-office beauty services with the world’s authority in guest service, and beauty and wellness treatments.” In looking to the future, Manicube Co-Founder and President, Liz Whitman, stated “our two companies share a vision to provide clients with exceptional service, top quality products, and beauty and grooming solutions that are adapted to today’s consumers’ needs. We anticipate the power of the Red Door brand will help us accelerate Manicube’s growth in additional corporate and group event channels.”

To learn more and/or sign up for Manicube services at your office, please visit www.manicube.com or email hello@manicube.com.

About Elizabeth Arden Red Door Spa
Elizabeth Arden Red Door Spa leverages a century of practiced art and science to enhance people’s lives through beauty, wellness and meaningful connections. With 29 day and resort spa locations across the country, Red Door Spa is a national destination for women and men looking for the best in facials, massages, body treatments, salon services, nail care, and makeup artistry. The Red Door Spa menu features award-winning signature services, enhanced specialty treatments, comprehensive beauty and wellness packages, and a wide range of gifting options, making the spa the premier destination for all of your beauty and wellness needs. Red Door Spa provides guests with a unique and unforgettable experience, delivering the highest level of technical expertise and impeccable guest service. For more information, please visit www.reddoorspas.com.

About Manicube
Manicube makes working professional’s lives easier by saving them time and money. Currently, Manicube offers affordable, upscale personal care services, such as manicures, pedicures and men’s haircuts, to working professionals at the office. Manicube partners with the HR managers of corporate offices to set up weekly service that increases both employee satisfaction and productivity. Employees book appointments and make payments directly on the website. The company was founded by two Harvard Business School alumnae in 2012 and currently operates across New York City, Boston, Chicago and San Francisco with over 200 corporate client offices, including Fortune 500 companies. Manicube also has a robust small group events business—from corporate parties to client gifting and in-store experiences.