EMC backs new PE firm Greens Farms Capital

Evolution Managers Capital has made an investment in Greens Farms Capital LLC, a new private equity firm. No financial terms were disclosed. Greens Farms will target investments between $10 million and $20 plus million in companies with an EBITDA ranging between $2 million and $5 million in the business services, software and technology, media and marketing services, and manufacturing sectors.

PRESS RELEASE

CHICAGO, BOSTON & WESTPORT, CT – July 1, 2020 – Evolution Managers Capital (“EMC”), a platform for emerging private equity managers to launch their own investment efforts, today announced the backing of Greens Farms Capital LLC (“Greens Farms Capital”), a new private equity firm led by veteran middle market investor, Michael B. Kessler. Greens Farms Capital is the second firm to join EMC’s platform following the launch of Conanicut Capital in March 2020.

EMC was formed in October 2019 by HC Private Investments (“HCPI”), a Chicago-based private investment firm, and Landon Capital Partners (“LCP”), a Boston-based family office, to provide financial backing and support to private equity managers who are focused on lower-middle market businesses. HCPI Managing Partners, John Kelly and Matthew Moran, and LCP Managing Partner, Chris Sullivan, serve as co-Managing Partners of EMC.

Greens Farms Capital was founded to be the institutional partner of choice for owners and entrepreneurs seeking capital for growth, acquisitions, recapitalizations, or personal liquidity related to financial or estate planning. Through a flexible, value-added approach, Greens Farms Capital seeks to eliminate the friction related to the decision to raise capital by offering both control and non-control investments. Greens Farms Capital intends to make investments of $10 million to $20+ million in growing companies with EBITDA ranging from $2 to $5 million across the business services, software and technology, media and marketing services, and value-added manufacturing sectors. Previously, Mr. Kessler was a Partner at The Riverside Company and at Veronis Suhler Stevenson, and has experience leading both control and non-control investments.

“We are excited to partner with Michael Kessler, a highly experienced and successful investor, to support the launch of Greens Farms Capital,” said Messrs. Kelly, Moran and Sullivan. “We have invested successfully alongside Michael in the past and admired his approach to working closely with management teams to enhance growth and profitability. We look forward to bringing the full resources of EMC to bear in supporting the launch and growth of Greens Farms Capital and are actively seeking additional talented and emerging investment managers to add to our platform.”

Mr. Kessler added, “I am thrilled to work with the Evolution Managers Capital team, whose backing will enable us to partner with talented management teams and provide them with board-level guidance from experienced investment professionals and successful entrepreneurs. We intend to focus on companies that could benefit from creating scale economies from add-on acquisitions or making additional investments to enhance operating performance. Additionally, we are able to offer more patient capital not subject to the investment horizon limitations of the traditional private equity model.”

ABOUT GREENS FARMS CAPITAL LLC
Greens Farms Capital LLC (“Greens Farms Capital”) is a Westport, CT based private equity firm backed by Evolution Managers Capital that makes control and non-control investments in lower middle market companies. Greens Farms Capital seeks to invest in and build value in established companies engaged in business services, software and technology, media and marketing services, and value-added manufacturing. We take a long-term, partnership-oriented approach to investing and offer structural flexibility to meet the needs of business owner entrepreneurs. Our flexible capital solutions are used to finance growth initiatives, add-on acquisitions, and majority and minority recapitalizations. We rely on the management teams to make day-to-day operating decisions and support them with strategic resources to accelerate growth and profitability by leveraging knowledge of best practices, experiences with former portfolio companies, and industry contacts. For more information, please visit www.greensfarmscapital.com.

ABOUT EVOLUTION MANAGERS CAPITAL
Evolution Managers Capital (“EMC”) is a platform for emerging private equity managers to launch their own investment efforts. EMC provides emerging managers with committed capital to fund operating expenses and equity investment capital. HC Private Investments (“HCPI”), a Chicago-based private investment firm, and Landon Capital Partners (“LCP”), a Boston-based family office formed EMC in October 2019.

ABOUT HC PRIVATE INVESTMENTS
HC Private Investments (“HCPI”) is a private equity investment firm focused on making investments between $5 million to $30 million in lower middle-market businesses within the consumer and industrial markets. HCPI invests capital from HC Technologies, LLC, a Chicago-based principal trading firm led by Joe Niciforo with offices in New York and London. The firm will also bring select family offices and individuals to participate in its transactions providing HCPI with a flexible and patient capital base. With a focus of being the first institutional investor in a business, HCPI seeks to partner with business owners, executives, and management teams to identify opportunities to remove impediments to growth enabling companies to maximize their full value potential. For more information, please visit www.hcprivateinvest.com.

ABOUT LANDON CAPITAL PARTNERS
Landon Capital Partners (“LCP”) is the direct private equity investment group of the Landon family and its select family office co-investment partners. LCP invests in middle market private equity opportunities primarily in the United States. Our mission is to source, acquire, and manage lower middle market private equity buyouts, targeting opportunities for control equity positions in companies with $5 to $20 million of EBITDA. Preferred LCP investment targets display a high percentage of recurring revenue and strong free cash flow conversion and seek to leverage LCP’s flexible approach to partnership and long-term growth orientation. LCP began operations in 2015 and has offices in Boston and London. For more information, please visit https://www.landoncapital.com.