EMP invests in Code Ninjas

Eagle Merchant Partners has acquired a stake in Code Ninjas, a coding franchise system for kids.

Eagle Merchant Partners has acquired a stake in Code Ninjas, a coding franchise system for kids. No financial terms were disclosed.

PRESS RELEASE

Atlanta (June 22, 2020) — Eagle Merchant Partners (EMP), an Atlanta-based private equity firm specializing in consumer, franchise and industrial opportunities, has acquired an equity stake in Code Ninjas, the world’s largest and fastest-growing coding franchise system for kids.

The investment comes fresh off the heels of the firm’s successful exit of Chicken Salad Chick, which it acquired in 2015 and helped realize a seven-fold increase in system sales, and United PF Partners, the largest franchisee in the Planet Fitness system. Code Ninjas is EMP’s fourth franchise investment.

“Eagle Merchant Partners pursues rapidly growing franchise businesses that can successfully leverage a capital infusion to get to the next level,” said Stockton Croft, Partner, Eagle Merchant Partners. “Code Ninjas is a proven system, teaching children how to code in a supervised and collaborative environment. The kids are having fun and learning, transferring their passion for video games into skills that will serve them for the rest of their lives.”

Code Ninjas offers a variety of coding programs, from the drop-in CREATE program with a martial arts-inspired belt system, to in-person and virtual camps featuring topics like robotics and game building. Code Ninjas keeps kids excited and engaged while gaining life-changing skills, with hundreds of locations across the United States, Canada, and the United Kingdom. David Graham founded the company in 2016 and started franchising in 2017, growing to 240 units in just three years.

“Code Ninjas is excited to partner with Eagle Merchant Partners during this critical time in our growth,” Graham said. “Their experience and expertise will be invaluable as we continue to thrive at the forefront of the edutainment industry by giving kids the tools for a successful future in the modern world.”

Meg Montague of The McLean Group represented Code Ninjas on this transaction.

ABOUT CODE NINJAS
Founded in 2016, Code Ninjas® is the world’s largest and fastest-growing kids coding franchise, with hundreds of locations across the United States, Canada, and the United Kingdom. At Code Ninjas, kids learn to code while building their own video games. They gain problem solving, critical thinking, and STEM skills in a fun, safe, and inspiring environment. Kids have fun, parents see results.® For more information, visit codeninjas.com.

ABOUT EAGLE MERCHANT PARTNERS
Eagle Merchant Partners is an Atlanta, Georgia based private equity firm focused on investments in Southeastern companies with unique growth opportunities. The partnership is one of the most experienced private equity investors in the region, investing in sixteen companies with more than $1.5 billion in revenues. For more information, visit eaglemerchantpartners.com.