Encore invests in pork rind brand 4505 Meats

Encore Consumer Capital has made an investment in 4505 Meats, a national pork rind brand. No financial terms were disclosed.

PRESS RELEASE

San Francisco, California, April 8, 2019 – 4505 Meats Inc. (“4505 Meats”) is pleased to announce that it has received a significant investment from Encore Consumer Capital (“Encore”), a private equity firm that invests exclusively in leading consumer product companies.

Founded in 2009 by chef and butcher Ryan Farr, 4505 Meats produces humanely raised, antibiotic- and hormone-free pork rinds, first developed in Farr’s apartment kitchen. In the past year, 4505 Meats has become the fastest growing national pork rind brand, according to syndicated performance data. Farr’s commitment to whole-animal utilization, responsible sourcing practices, and unbeatable flavor has been applauded by consumers and resulted in placement in national retailers like Whole Foods Market, Safeway and Costco.

“Since day one, creating a delicious snack has been first and foremost to the company; it’s a proud moment for me to lead the charge in redefining the humble pork rind for all to enjoy,” Farr said. He added, “It’s exciting that our commitment to high-quality sourcing and whole animal butchery is resonating with consumers.” Anish Sheth, who was recently appointed President of 4505 Meats, said, “Encore’s investment will help us grow the 4505 brand by providing capital to support both our innovation pipeline and demand for our product at our amazing retail partners. We look forward to working with Encore’s team and their network of top industry experts as we continue to scale our business.”

Scott Sellers, Managing Director at Encore Consumer Capital, said, “We are excited to have the opportunity to partner with Ryan and Anish to help continue their impressive growth.”

About 4505
4505 Meats was founded in San Francisco in 2009 by chef and butcher, Ryan Farr. Today, 4505 Meats is a leading producer of artisanal pork rinds, under the 4505 Meats brand, produced with a continued commitment to sustainability and whole animal utilization. Made with the finest cuts of humanely sourced pork with no added antibiotics or hormones, each meaty snack is kettle-cooked in lard, resulting in crispy clouds and crunchy curls of porkaliciousness that are 0 carbs, high in protein, gluten-free, and paleo and keto certified. 4505 Meats continues to expand and innovate with the upcoming release of 4505 Beef Scratchins – a luscious savory beef rind that brings the juicy flavors of grass-fed steak into the snack world. All 4505 Meats snacks are humanely and sustainably sourced and fried in fat rendered from the same animals to maintain a commitment to whole animal utilization. 4505 Meats products can be found on the company website and at retailers across the country. For more information on 4505 Meats, please visit www.4505meats.com or connect with them on Instagram at @4505meats.

About Encore Consumer Capital
Encore Consumer Capital is a San Francisco-based private equity investment firm focused on the consumer products industry. The firm has raised over $600 million in equity capital and invested in over 30 companies in the sector. Encore’s current and prior investments include food and beverage companies (Aidells Sausage Company, Ancient Harvest, Brownie Brittle, Fantasy Cookie, Full Sail Brewing, Isopure, Kyla Hard Kombucha, Mesa Foods, Navitas Organics, Tender Belly, Thanasi Foods, Cece’s Veggie Co.), pet products companies (ThunderWorks, Zuke’s) and personal care/beauty companies (Supergoop!, MyChelle Dermaceuticals, tarte), among others. The firm targets companies with between $10 million and $100 million in annual revenues, where Encore’s strong operating expertise in strategy development, brand marketing and distribution expansion can help drive performance. For more information please visit www.EncoreConsumerCapital.com.