Equistone buys Vertbaudent from Alpha Private Equity

Equistone Partners Europe has acquired Vertbaudet from Alpha Private Equity.

Equistone Partners Europe has acquired Vertbaudet from Alpha Private Equity. No financial terms were disclosed. Vertbaudet is a European ecommerce platform dedicated to childhood.


Paris, July 26, 2021 – Equistone Partners Europe (« Equistone »), one of Europe’s leading mid-market private equity firms, announced today that it has acquired a majority stake in Vertbaudet, Europe’s leading e-commerce platform dedicated to childhood.

Following this transaction, Equistone now holds a majority stake in Vertbaudet, alongside the executive team. Through a robust omnichannel model – which has demonstrated resilience throughout the Covid-19 crisis – the Group expects to achieve a turnover of € 330 million in 2021.

Since 2015, the executive team’s repositioning strategy has enabled the Group to develop its digital platform, which now accounts for more than 80% of the Group’s sales today, grow internationally and expand its product range. From children’s clothing and shoes to childcare essentials, toys and decoration, Vertbaudet’s unique platform offers a comprehensive range of children’s products. Vertbaudet’s large and diverse product selection has allowed the company to expand its loyal customer base. Based in France, Vertbaudet operates a network of 75 stores across the country. Through its digital platform, Vertbaudet is also present in seven other countries: Germany, Great Britain, Belgium, Switzerland, the Netherlands, Spain and Portugal. These geographies account for 75% of the Group’s total sales.

Equistone intends to support the Group in expanding its growth strategy and achieving its ambition as a leading European platform for baby and children’s clothing, toys and other essentials.

Thierry Jaugeas, President of Vertbaudet, and Mathieu Hamelle, Chief Executive Officer, said: “We are delighted to partner with Equistone today. With their support and retail experience, we will continue to deploy our strategic plan, keep loyal customers and attract new ones through our various distribution channels, and further diversify our range of children’s products.”

Arnaud Thomas and Grégoire Schlumberger, partners at Equistone, said: “We were impressed with the executive team’s repositioning strategy. Vertbaudet’s omnichannel model has allowed it to thrive, even during lockdown periods. We look forward to supporting Vertbaudet as it continues to build growth momentum.”

After a particularly active first half of 2021 for Equistone, this transaction follows the firm’s acquisition of GSCM, exits from Adista and Charles & Alice, as well as twelve build-ups in France and Europe.

About Equistone
Equistone is an independent investment firm wholly-owned and managed by its executives. The company is one of Europe’s leading investors in mid-market buyouts with a strong, consistent track record spanning over 40 years, with more than 400 transactions completed in this period. Equistone has a strong focus on change of ownership deals and aims to invest between €25m and €200m+ of equity in businesses with enterprise values of between €50m and €500m. The company has a team of over 40 investment professionals operating across France, Germany, Switzerland and the UK, investing as a strategic partner alongside management teams. Equistone is currently investing its sixth buyout fund, which held a final closing at its €2.8bn hard cap in March 2018.

Equistone is authorised and regulated by the Financial Conduct Authority. Further information can be found at www.equistonepe.com.

About Vertbaudet
Created in 1963, Vertbaudet is today the Europe’s leading e-commerce platform dedicated to childhood, with 9 websites, 130 million visits and more than 20 million products sold per year. Through its expertise and creativity, Vertbaudet develops an exclusive offer that meets all the needs of children (from 0 to 12 years old) and young parents: clothing, decoration, childcare essentials, toys, and maternity. Vertbaudet has 3,000,000 customers in Europe with an offer available in Germany, Spain, Portugal, Belgium, Switzerland, the UK and the Netherlands. In France, Vertbaudet also operates over 70 exclusive stores. Vertbaudet employs nearly 1,000 people in France and generated a global turnover of €350M over the last 12 months.
For more information: www.vertbaudet.fr