Eventbrite has named Ashley Capps, the founder of concert promoter and event producer AC Entertainment, to its board of advisors. Eventbrite, provider of a ticketing platform for concert venues and promoters, is backed by investors including Tiger Global, Sequoia Capital, DAG Ventures, and Tenaya Capital.
Eventbrite announced today that Ashley Capps, founder of AC Entertainment, has joined the company’s Board of Advisors, effective immediately. This announcement underscores the company’s continued focus on servicing the music industry with the most technologically-sophisticated ticketing platform available. Eventbrite makes it easy for concert venues and promoters to access valuable data and analytics that can be used to make informed booking and marketing decisions. The platform’s social media integration converts music fans’ enthusiasm to share concert information into measurable ticket sales. And earlier this summer, Eventbrite launched Eventbrite At The Door, an iPad application that makes selling tickets on-site at events easy, even when there is no box office infrastructure.
“Working with a legendary music promoter like Ashley Capps is a great honor for me and the Eventbrite team,” explains CEO Kevin Hartz. “As Eventbrite finds itself working with more and more customers in the music industry, Ashley’s perspective will be invaluable in ensuring that we deliver the best possible product for their needs. One of the reasons we built Eventbrite At The Door is to serve customers who host events in outdoor and unconventional locations — something Ashley has deep experience with.”
Capps explains, “There are so many exciting changes taking place in the music industry, and certainly the expanding world of ticketing has become one of the new frontiers. We’re excited to have a close relationship with Eventbrite, which will enable us to be at the forefront of their innovative, technology-driven push into the future, where greater transparency and accountability will fuel smarter, more effective marketing and enhance the overall fan experience when purchasing tickets and attending a show.”
Ashley Capps founded and owns AC Entertainment, one of the foremost independent concert promoters and event producers in the world. He is one of the founders and creative forces behind the Bonnaroo Music and Arts Festival, and he operates two historic theaters in their home base of Knoxville, TN.
About Eventbrite: Eventbrite enables people all over the world to plan, promote, and sell out any event. And Eventbrite makes it easy for everyone to discover events, and to share the events they are attending with the people they know. In this way, Eventbrite brings communities together by encouraging people to connect through live experiences. Eventbrite’s investors include Tiger Global, Sequoia Capital, DAG Ventures, and Tenaya Capital.