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Five Elms invests in Field Agent

Five Elms Capital said Tuesday it has made a follow-on investment in Field Agent. Financial terms weren’t announced. Fayetteville, Arkansas –based Field Agent provides an app that collects data from shoppers. Five Elms previously invested in Field Agent in 2013.


FAYETTEVILLE, Ark. (March 10th, 2015) – Field Agent, the leader in location-specific

mobile market research and retail data collection, announced today a follow-on

investment in the company by Five Elms Capital of Kansas City.

The investment will allow Field Agent to broaden its solutions for consumer packaged

goods companies, retailers and research agencies said Rick West, CEO and CoFounder

of Field Agent. “Our clients have asked us to come along side them to

create new products on our mobile platform, including a Do-It-Yourself solution to

directly access our global research network.”

Field Agent provides “eyes and ears” for companies by performing audits and market

intelligence collection from a crowdsourced network of over 500,000 Agents made up

of every day consumers who have downloaded our app. The company’s network

determines if products are in stock and on the shelf, performs promotional display

audits, checks competitor pricing and mystery shops via several audit and research

methodologies. Field Agent also delivers summary reports with insights at a fraction

of the price and significantly faster than traditional providers.

“Our clients come to us because we have walked in their shoes and understand what it takes to deliver best-in-class data and insights from stores and homes along the consumer’s Path to Purchase,” West added. “In-store execution and shopper insights is where it’s at, and we can help clients and business owners maximize their efforts by providing important data and insights faster and more affordably than our competition.” Launched in April 2010, Field Agent created the location-specific mobile research category by being the first mobile application that utilized crowdsourcing and was able to pay smartphone users cash for providing a variety of location-specific field data and insights. Today the company has hundreds of clients ranging from a “Who’s Who” of Fortune 500 companies to small business owners across a broad spectrum of industries, categories and countries.

“Five Elms focuses on working with outstanding entrepreneurs who are changing their industries,” said Fred Coulson, Managing Partner of Five Elms Capital. “Field Agent is highly unique in its ability to service its clients better than its competitors through a combination of technology and industry expertise. In just two short years since our original investment, Field Agent has quickly become the industry leading provider of real-time, location-specific data collection and market research through its proprietary app and reporting engine.” Smith Hurst, PLC served as legal counsel to Field Agent and represented the company in the transaction. Husch Blackwell, LLP served as legal counsel to Five Elms Capital and represented the firm in the transaction. About Field Agent Headquartered in Fayetteville, Arkansas, Field Agent leverages its crowdsourced network of over 500,000 Agents to connect business people with quality information anywhere across the globe. The company disrupts the fundamental way in which the world collects business information. Used by some of the world’s largest and bestknown retailers and consumer packaged goods companies, Field Agent utilizes proprietary mobile research tools and methodologies to provide data and insights to inform decision-makers on a variety of topics. Additional information is available at About Five Elms Capital Based in Kansas City, Five Elms Capital is a leading growth capital firm that invests $3-30 million in fast-growing companies outside of Silicon Valley. Five Elms partners with growing, bootstrapped software and services businesses, and provides capital and resources to help them continue to accelerate growth and become industry leaders. For more information, visit ###