Friedman joins Periscope Equity

Alex Friedman has joined Periscope Equity as vice president and will lead the firm’s business development effort. Friedman was previously at Ardenton Capital Corp.


Periscope Equity LLC (“Periscope”) Names Alex Friedman Head of Business Development
Periscope Equity, a Chicago-based private equity firm, which invests in lower-middle market technology–enabled business services companies, announced today that Alex Friedman has joined the firm as a Vice President to lead Periscope’s business development effort. In this new role, Mr. Friedman will lead deal origination efforts by cultivating and managing relationships with deal intermediaries, business owners and executives.

Mr. Friedman brings significant business development and capital markets experience to the firm. Prior to joining Periscope, Mr. Friedman was a vice president at Ardenton Capital Corporation, a lower middle market private equity firm, where he focused on both deal origination and fundraising. Previously, he was a vice president at Gibraltar Business Capital, where he focused on sponsor-backed, private credit origination. Earlier in his career, Mr. Friedman was an assistant vice president at PNC Capital Markets in its financial services, advisory and banking practice, where he was responsible for relationship management of PNC’s insurance clients.
Alex holds a BBA from the University of Wisconsin – Madison
About Periscope Equity
Periscope Equity is a Chicago, IL based private equity firm, focused on buyouts of technology—enabled business services companies. Periscope focuses exclusively on investments within niche sector leaders across five key verticals (Marketing Services, Software as a Service, Security Services, Healthcare Services, Business Process Outsourcing) with unique mission or operationally critical products, data, technology or service offerings, a history of sustainable profitability and cash generation and known vectors of growth. In addition to providing liquidity, financial capital and commercial access through its extensive network, Periscope seeks to align and work in harmony with proven, like-minded management teams and bring strategic, operational, product and acquisition expertise to help transform and scale such companies to drive superior investment returns on an accelerated schedule.