Frontier Capital, a growth equity firm, has led a $16 million Series B funding of Simpli.fi, an advertising technology company. The company will use the funding to expand its sales and marketing efforts and to continue to develop its proprietary advertising technology platform.
Frontier Capital, a growth equity firm focused exclusively on technology enabled business services, has led a $16 million Series B Financing of Fort Worth, Texas-based Simpli.fi.
“Simpli.fi’s use of unstructured data meets a critical market need to deliver the efficiencies of programmatic buying and the effectiveness of custom-built audience targeting and optimization to advertisers of all sizes.”
Simpli.fi is an advertising technology company that leverages unstructured data to offer advertisers, publishers, and media networks a platform that allows them to enjoy powerful cost advantages, minute-by-minute control of campaign details and enhanced levels of performance and reporting. The company will use the growth capital injection to expand its sales and marketing efforts and to continue development of its proprietary advertising technology platform. Company executives expect the majority of the employee growth to be in Simpli.fi’s Fort Worth, Texas, headquarters.
With its latest funding round, Simpli.fi will be able to position itself to deliver major advances in programmatic marketing solutions for both national and local advertisers and publishers by accelerating demand from agencies, trading desks, local and national media networks and other marketers seeking to capitalize on the benefits of unstructured data in programmatic marketing. Simpli.fi will also utilize the capital to further the development of its In.finity Programmatic Marketing Platform across media types including display, mobile, and video.
“Simpli.fi has the potential to disrupt the programmatic marketing space with its proprietary technology and proven service model,” said Michael Ramich, partner at Frontier Capital. “Simpli.fi’s use of unstructured data meets a critical market need to deliver the efficiencies of programmatic buying and the effectiveness of custom-built audience targeting and optimization to advertisers of all sizes.” Ramich will join the Simpli.fi Board of Directors.
“It is estimated that over 80% of all business data is in an unstructured format, yet we are the only platform that has the capability to apply that information to programmatic marketing,” said Frost Prioleau, CEO and co-founder of Simpli.fi. “Our ability to utilize unstructured data for audience targeting, real-time bidding, optimization, and reporting at the individual data element level improves on the legacy approach of segment-based marketing, enabling precision and performance at any scale.”
Since the company’s founding in 2010, Simpli.fi has experienced a 242% compound annual growth rate, with more than 50,000 successful advertising campaigns launched through the Simpli.fi platform.
About Frontier Capital
Frontier Capital is a Charlotte-based growth equity firm focused exclusively on technology enabled business services. Founded in 1999, Frontier partners with management teams that can benefit from capital to accelerate growth, fund acquisitions or generate shareholder liquidity. Frontier makes minority and majority equity investments in high growth companies and has an excellent track record of delivering returns to its investors and management partners. For more information, please visit www.frontiercapital.com.
Simpli.fi is an advertising technology company that simplifies digital advertising through the use of unstructured data. Our In.finity™ Programmatic Marketing Platform enables marketers to use unstructured data to extract unlimited value from real-time bidding (RTB) advertising exchanges. With In.finity, advertisers can target, bid, optimize and report at the data element level. For more information about the company or reseller opportunities call (855) 803-6909 or visit www.simpli.fi.