FTC Okays Tacoda Acquisition

WASHINGTON (AP) – Federal antitrust regulators have cleared Time Warner Inc.'s purchase of online advertising company Tacoda Inc., according to a notice issued Monday by the Federal Trade Commission.

Terms of the deal weren't disclosed. New York-based Tacoda, which targets ads based on a Web surfer's browsing habits, will become a subsidiary of Time Warner's AOL unit.

The transaction will help AOL deliver more relevant ads, company executives said in announcing the deal last month. Visitors who read a lot on new car models, for instance, might suddenly find automotive ads follow them to Web pages on baseball.

The Federal Trade Commission included the deal on a list of transactions Monday that received an “early termination” of their antitrust reviews. Early termination refers to the completion of a review before the end of a 30-day period required under antitrust law.

Several other online companies are also seeking to extend their advertising capabilities. Yahoo has acquired Right Media Inc. and Microsoft has purchased aQuantive Inc.

Google plans to buy DoubleClick Inc., though that transaction remains under review by the FTC.

Shares of Time Warner dropped 10 cents to $18.91 in afternoon trading.