Genstar-backed Asset International hires CFO

Asset International, which is backed by Genstar Capital, has named Carolyn Ullerick as its chief financial officer. Previously, Ullerick worked at Reed Elsevier’s LexisNexis Group where she served as global CFO. Headquartered in New York City, Asset International provides data and marketing solutions to the global asset management industry.


SEPTEMBER 16, 2014, New York – Asset International, Inc. (AI), a leading provider of critical data, business intelligence, and information services to the global investment management industry, is pleased to announce that it has hired Carolyn Ullerick as the company’s Chief Financial Officer.

Ullerick was most recently the Global Chief Financial Officer for Reed Elsevier’s LexisNexis Group, where she was responsible for all financial and M&A aspects of their Legal and Professional Group, with 19,000 employees worldwide. Key among her accomplishments at LexisNexis was the development and execution of their Risk Management expansion strategy, which involved multiple acquisitions and organic investments.

“I have known Carolyn from my time at Reed Elsevier and I am delighted to have such a talented individual join our team,” said Jim Casella, Asset International’s Chairman and Chief Executive Officer.

In addition to her time as CFO at LexisNexis Group, Ullerick was Chief Financial Officer for Frito-Lay, Canada and VP-Finance for Southam Newspaper Group. Throughout her career she has earned a strong reputation for creating and improving systems for strategic and business planning, accounting and reporting, and capital management.
Asset International announced in July that it is now backed by Genstar Capital Management, LLC.

Together, the companies have ambitious growth plans to triple the size of Asset International over the next 3-5 years. Ullerick’s extensive experience, especially in M&A and strategic and business planning, is expected to help support this aggressive acquisition strategy.

“We are very excited to have Carolyn join the leadership team at Asset International,” said Tony Salewski, Principal of Genstar Capital. “Her strengths in creating and improving financial reporting systems for acquisitions and global companies will be a great compliment to our growth plans at AI.”

Ullerick will be based in the company’s New York headquarters and report directly to CEO Jim Casella. She will have responsibility for all of Asset International’s finance, including financial planning & analysis, Treasury, tax, accounting, and budgeting.

About Asset International
Asset International (AI) provides critical data, business intelligence, and information services to the global investment management industry. AI delivers proprietary data and analytics, as well as marketing solutions that target global asset managers. The Company’s client base includes over 500 of the most prominent names in the asset management industry. Its recognized data brands include Strategic Insight, Investor Economics, and Plan for Life. AI’s portfolio of marketing solutions includes brands such as PLANSPONSOR, PLANADVISER, Chief Investment Officer, Global Custodian, and The Trade. The company’s headquarters are New York and has offices in London, Stamford, CT, Hong Kong, Melbourne, Australia, Boston, Toronto and soon, the San Francisco Bay Area. AI is backed by Genstar Capital. For more information, visit:

About Genstar Capital, LLC
Genstar Capital ( is a leading private equity firm that has been actively investing in high quality companies for more than 20 years. Based in San Francisco, Genstar works in partnership with its management teams and its network of operating executives and strategic advisors to transform its portfolio companies into industry-leading businesses. Genstar manages funds with total capital commitments of over $3 billion and targets investments focused on selected sectors within the industrial technology, financial services, software, and healthcare industries.