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Gimv backs Dutch stroller maker Joolz

Gimv has made an undisclosed investment in Joolz, a Dutch maker of ergonomic strollers and accessories. The capital infusion will be used for expansion. ROTH Capital Partners provided financial advice to Joolz on the transaction.


NEWPORT BEACH, Calif.–(BUSINESS WIRE)–Joolz, one of the fastest growing premium stroller brands in the infant and juvenile industry, has received a minority investment from Gimv, a Belgium-based investment firm, to support the company’s further geographical expansion, both in Europe and abroad, as well as the launch of new products.

ROTH Capital Partners served as exclusive financial advisor to Joolz.

“ROTH did an extensive international search in Europe, the United States and Asia. Based on ROTH’s experience with fast growing consumer brands and in particular, those within the infant and juvenile sector, we were highly confident they would find the right partner for Joolz. We are very happy to have partnered with Gimv; as we believe they are the right group to help fulfill our ambition to become a global, premium and meaningful stroller brand in the baby industry,” said Joolz founder Emile Kuenen and Managing Director Stan Vermeulen.

Paul Zaffaroni, Managing Director at ROTH, added, “Emile and Stan have built one of the premier premium stroller brands in the industry and Gimv is the right partner to help them accelerate their growth in Europe and abroad.”

Joolz is a fast-growing Dutch company from Amsterdam (founded in 2004) that designs and manufactures ergonomic strollers and accessories. The company’s stylish and comfortable strollers are designed around the needs of the human body of both parent and child. It is with good reason, that the Joolz Geo was awarded the “Best of the Best” Red Dot Design Award in 2015. The company’s goal is to inspire young families to live a positive life, from pregnancy to the first day at school. Joolz calls this Positive Design. This is reflected in its ergonomic products, re-usable packaging, the Joolz Birth Forest, the partners with whom work with the company and the steps taken in the area of sustainability. Currently, Joolz is available in 25 countries in Europe, Asia and Australia. For more information, please visit: (Source: Company Website | 5/26/2016)

Gimv is a European investment company with over three decades experience in private equity and venture capital. The company is listed on Euronext Brussels. Gimv currently manages around 1.8 billion EUR (including co-investment partnerships) of investments in ~50 portfolio companies. (Source: Company Press Release | 4/28/2016)

In recent years, ROTH’s Consumer Investment Banking Group has completed M&A advisory assignments for multiple clients in the infant and juvenile sector, including: Diono, Infantino, Castanea Partners (4moms), Skip Hop, Heelys, Born Free, and Revolution Dancewear.

About ROTH Capital Partners:
ROTH Capital Partners, LLC (ROTH), is a relationship-driven investment bank focused on serving emerging growth companies and their investors. As a full-service investment bank, ROTH provides capital raising, M&A advisory, analytical research, trading, market-making services and corporate access. Headquartered in Newport Beach, CA, ROTH is privately-held and employee owned, and maintains offices throughout the U.S. and Hong Kong. For more information on ROTH, please visit