Goldman Sachs-backed Advania buys Content+Cloud

Advania, which is backed by Goldman Sachs Asset Management, has acquired London-based Content+Cloud, a Microsoft cloud services and digital transformation partner. No financial terms were disclosed. Arma Partners was financial advisor to Content+Cloud on the transaction.

PRESS RELEASE

Arma Partners is pleased to announce that it acted as exclusive financial advisor to Content+Cloud, a portfolio company of ECI Partners, on its sale to Advania, a Nordic technology services provider and portfolio company of Goldman Sachs Asset Management.
Founded in 2001 and headquartered in London, Content+Cloud is a leading Microsoft cloud services and digital transformation partner in the UK. Under the leadership of the management team, supported by ECI Partners, the business has become one of the UK’s most certified Microsoft cloud partners.

Together with the existing senior leadership team, CEO Peter Sweetbaum will continue to lead the business under the Content+Cloud brand, while expanding Advania’s reach, and breadth of services, into the UK.

This transaction further demonstrates Arma Partners’ depth and experience as the financial advisor of choice to the world’s leading public cloud and digital transformation companies and highlights our specialised experience and capability in the Microsoft cloud ecosystem.

About Arma Partners
Arma Partners provides independent corporate finance advice to companies and investors active in the global Digital Economy. We act as trusted advisors to Digital Economy leaders throughout their entire corporate lifecycle, from raising private capital for fast-growing disrupters and founder-led businesses to orchestrating complex cross-border M&A deals for private equity investors and global large-cap public companies. Founded in 2003, Arma today employs a large dedicated advisory team with unparalleled domain expertise and an enviable track record in each of the diverse sub-segments that together comprise the ever-expanding global Digital Economy.