GreenSoil Investments collects $25 mln for third fund

GreenSoil Investments has raised $25 million for its third fund. The target of the GreenSoil Building Innovation Fund is between $80 million and $100 million. GBIF’s limited partners include real estate owners and developers.


TORONTO, ONTARIO–(Marketwired – May 21, 2015) – GreenSoil Investments today announced the launch of its third fund, the GreenSoil Building Innovation Fund (GBIF), with an initial close of US$25M. Led by a team of real estate investors and owners, experienced investment professionals, and green building experts, GBIF will invest in companies that generate returns for real estate owners, operators, and developers through innovation, smart resource utilization, and efficiency improvements. The Fund is targeted to reach US$80M to $100M at final closing. Founded by Alan Greenberg and Gideon Soesman in 2011, GreenSoil Investments now has US$56M in assets under management.

GBIF will seek to enable portfolio companies to accelerate sales by providing industry expertise and access to a diverse network of leading real estate customers, many of them Limited Partners (LPs) in the fund. GBIF is backed by LPs that control over 200 million square feet of income producing real estate and build over 15,000 homes and apartments per year.

“Real estate is the world’s largest asset class and consumes an enormous amount of resources and manpower,” says Alan Greenberg, Co-Founder and Chairman, GreenSoil Investments. “Rising utility prices, regulatory requirements, asset ownership consolidation, and tenant/buyer awareness are all driving the need for innovation to improve productivity and deliver growth to the bottom line.”

“Our experienced team of hands-on real estate owners, operators, and developers brings together a unique skillset that will source proprietary deal flow,” says Susan McArthur, Managing Partner, GreenSoil Investments. “Our pragmatic approach to due diligence, which involves piloting products, will ensure that portfolio companies provide cost effective solutions to the real estate industry.”

“The acceleration of cost effective solutions addressing revenue enhancement, cost savings, asset management,or tenant experience enables GBIF’s investment strategy to address the core needs and sustainability goals of the real estate industry and their tenants,” says Thomas Espiard, Fund Manager, for GBIF. “We will leverage our team’s vast real estate network to enhance the value and accelerate the growth of portfolio companies.”

GBIF will make majority or strategic minority investments in companies that require capital for growth. According to Jamie James, Chief Innovation Officer, GBIF will initially focus on investments in North America, focusing specifically on these key investment verticals:

Smart Systems: Companies that make buildings more responsive in the dynamic environment of the evolving Smart Grid and device interconnectivity.

Resource and Workflow Optimization: Companies that help building owners reduce natural resource and energy consumption, enable clean energy generation, and enhance decision-making, task management and collaboration for operators, managers, and executives.

Advanced Materials: Companies that manufacture products with value-added attributes for construction and building components.

Enabling Business Models: Companies with supply chain or distribution channel advantages or able to facilitate adoption of innovations through unique service or financing propositions.

Target portfolio companies will mainly offer solutions pertaining to metering and monitoring; software; building automation and control; HVAC and air quality; efficient lighting; consulting and integration; enabling technologies; and, construction materials and systems.

About GreenSoil Investments
GreenSoil is an investment company focused on companies that create value through products, services and technologies which enable smart and efficient resource utilization (time, energy, electricity, water, people, land) targeting the agriculture, food and real estate sectors. The GreenSoil team has a combined 40+ years of experience from Canada’s top real estate innovators and developers and 40+ years of experience in global investments, VCs, private equity and investment banking. More information can be found at