Greycroft Partners ups Wheeler to principal

Greycroft Partners said Wednesday that it has promoted Ellie Wheeler to principal effective immediately. Wheeler, who previously worked at Summit Partners, will remain based in the firm’s New York office.


New York, NY (PRWEB) September 25, 2013
Greycroft Partners LLC, a venture capital firm that specializes in Internet and media investments headquartered in New York and Los Angeles, is pleased to announce the promotion of Ellie Wheeler to Principal effective immediately. Ellie will continue to be based in the New York office along with Managing Partner and Founder, Alan Patricof, Partner and Co-Founder, Ian Sigalow, and Partner John Elton.
“Ellie’s technical skills, expertise in the emerging ecommerce sector, and winning personality make her a pleasure to work with and we are thrilled to advance her in her career at the firm,” said Alan Patricof. “We look forward to a long and profitable association, as Ellie develops her position at Greycroft and in the venture capital industry at large.”
At Greycroft Partners, Ellie has been a vital part of several deals and currently is responsible for eight companies within Greycroft’s portfolio. Three of the core companies with which she is associated have recently completed additional financings, and in each she has played an important role. She sits on the board of BaubleBar and Plain Vanilla and is an Observer at NuOrder, Fisoc, and others.
“Greycroft has afforded me some amazing opportunities and incredible growth throughout my tenure,” said Ellie. “Greycroft’s brand continues to grow and attract some of the most interesting and innovative entrepreneurs and I feel lucky to have the chance to be involved with their development as well as the firm’s expansion.”
Ellie joined Greycroft Partners in 2011, following her graduation from Harvard Business School. Just prior to joining Greycroft, Ellie expanded her venture capital experience during her second year of business school by evaluating investment opportunities at Lowercase Capital with investor Chris Sacca. She also interned during business school, she spent a summer working with DN Capital in the UK identifying and reviewing seed and early stage consumer Internet and digital media investments. Before starting at Harvard, Ellie worked for two years on Cisco’s Corporate Development team and worked on the firm’s overall corporate strategy and investment analysis. She began her career at Summit Partners.
About Greycroft Partners:
Greycroft Partners is a leading early stage venture capital firm focused on investments in digital media. With offices in the two media capitals of the world – New York and Los Angeles – Greycroft is uniquely positioned to serve entrepreneurs who have chosen us as their partners. Greycroft leverages an extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, successfully bring their products to market, and build successful businesses. Greycroft manages $400MM and has made over 90 investments in leading companies including Babble, Braintree, Buddy Media, Collective, Huffington Post, Klout, M5 Networks, Maker Studios, Paid Content, Pulse, and Trunk Club. For more information please visit the Greycroft Partners website at