H.I.G. Growth Partners, the growth fund of H.I.G. Capital, said Oct. 4 that it invested in Eruptr LLC. Financial terms weren’t announced. Eruptr, of Bowie, Maryland, provides ROI-focused digital marketing patient engagement and customer acquisition solutions for hospitals and healthcare systems.
BOSTON–(BUSINESS WIRE)–H.I.G. Growth Partners (“H.I.G. Growth”), the dedicated growth capital investment affiliate of H.I.G. Capital, is pleased to announce that it has completed a strategic investment in Eruptr LLC (“Eruptr” or the “Company”), a rapidly growing provider of ROI-focused digital marketing patient engagement and customer acquisition solutions for hospitals and healthcare systems. The investment builds on H.I.G. Growth’s digital media and marketing expertise and was made in partnership with Eruptr’s founding management team, Kevin Minnelli and J.K. Lloyd, who have significant leadership experience in healthcare internet marketing and technology.
Founded in 2009, Eruptr has quickly grown to be a market leader in the growing field of healthcare digital marketing. Eruptr’s clients include numerous leading blue chip health systems and provider groups throughout North America. The Company’s extensive history, seasoned team and singular focus on the healthcare industry gives it an unparalleled perspective on patient, provider, and facility needs, enabling them to deliver on the unique requirements of their clients.
“We are excited to enter this next phase of acceleration with H.I.G. Growth as our partner,” said Eruptr’s CEO and Co-Founder Kevin Minnelli. “They bring a wealth of experience in the digital media and marketing industry and we look forward to leveraging our relationship to further expand our offerings.”
President and Co-Founder J.K. Lloyd commented, “Hospitals and health systems are dramatically shifting strategy from traditional to online marketing. Eruptr’s solutions and team of former hospital marketers makes us uniquely positioned to help care providers increase patient acquisition and awareness. H.I.G. Growth supports our vision to serve our loyal clients with best-in-class patient engagement and will serve as a strategic partner as we continue to deliver marketing leading solutions.”
Nik Shah, a Managing Director with H.I.G. Growth, stated, “Eruptr is a clear market leader in the healthcare digital marketing space with an excellent reputation and track record of delivering for their clients.”
Eric Tencer, a Principal with H.I.G. Growth, added, “We are very excited to partner with Kevin and J.K. and the entire dedicated team at Eruptr. The Company’s rapid growth is a testament to their unique capabilities and the value their solutions bring to clients.”
Eruptr offers a full suite of digital marketing and patient engagement solutions, including Search Engine Marketing (“SEM”), Search Engine Optimization (“SEO”) and Social Media Marketing. Eruptr maintains direct customer relationships with blue chip health care providers and serves a client base of over 70 hospital systems representing over 150 hospitals. The Company runs over 1,000 high-impact campaigns per month across the country to target and educate qualified patients searching for treatment and appointment options. For more information, please refer to the Eruptr website at www.eruptr.com.
About H.I.G. Growth Partners
H.I.G. Growth Partners is the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity investment firm with over $27 billion of equity capital under management.* We seek to make both majority and minority investments in strong, growth oriented businesses located throughout North America, South America and Europe. We will invest $5 million to $30 million in equity in a given company and target investments in profitable growth oriented businesses with between $10 million and $100 million in revenues. We consider investments across all industries, but focus on certain high-growth sectors where H.I.G. has extensive in-house expertise such as technology, healthcare, internet and media, consumer products and technology-enabled financial and business services. Growth Partners strives to work closely with our management teams to serve as an experienced resource, providing broad-based strategic, operational, recruiting, and financial management services from a vast in-house team and a substantial network of third-party relationships. For more information, please refer to the H.I.G. website at www.HIGgrowth.com.
* Based on total capital commitments managed by H.I.G. Capital and affiliates.