Healthcare marketing services agency BPD secures investment from WindRose

Jason Brown, BPD CEO and co-founder, and the BPD management team will continue to lead the company and will remain significant shareholders.

  • Canaccord Genuity acted as financial advisor to BPD
  • WindRose invests in healthcare services
  • Based in New York City, WindRose manages over $2.6 billion in investments

WindRose Health Investors has made an investment in BPD, a Boca Raton, Florida-based marketing services agency representing hospitals and health systems . No financial terms were disclosed.

WindRose partnered with BPD’s founders to recapitalize the business to support future growth. Jason Brown, BPD CEO and co-founder, and the BPD management team will continue to lead the company and will remain significant shareholders.

“BPD’s deep understanding of the healthcare industry, unique approach to data driven marketing, and proven track-record of collaborating with clients to evolve their service offerings differentiates them from other outsourced marketing providers,” said CJ Burnes, a partner at WindRose, in a statement. “We believe the strategic value BPD provides to its clients will allow the company to continue its robust growth trajectory as they enter new markets and expand their service offerings. We are excited to partner with Jason Brown, Jessica Schmidt and the rest of the BPD team as they continue to build upon the differentiated platform they have created.”

Canaccord Genuity acted as financial advisor to BPD. McDermott Will & Emery LLP acted as legal advisor to WindRose and Stearns Weaver Miller Weissler Alhadeff & Sitterson, P.A. acted as legal advisor to BPD.

WindRose makes equity investments in companies that operate within the services sectors of the healthcare industry. Based in New York City, WindRose manages over $2.6 billion in investments.

Founded in 2002, BPD is based in Boca Raton, Florida.