Heller named President of Active Ride Shop

Active Ride Shop, a portfolio company of Tengram Capital Partners, said Tuesday that Jenner Heller was promoted to President. Rick Mina, Active’s interim president, is transitioning to the role of a strategic advisor.


RANCHO CUCAMONGA, CA–(Marketwired – Nov 10, 2015) –  Active Ride Shop (“Active”) and Tengram Capital Partners (“Tengram”) are excited to announce that seasoned company veteran, Jenner Heller, will be promoted to the role of president of Active. Rick Mina, the interim president, grew the company significantly over the last year and has decided to transition into the role of a strategic advisor.

A life-long Active employee, Heller has experience in every part of the company’s business. He was first hired at the Active store in Chino when he was 20 years-old, and has spent his career moving up the Active ladder, from his role as shop employee, to vice president of operations and now president of the company. As an avid snowboarder and surfer Jenner understands the Active consumer. Truly an industry insider, the depth of his action sports expertise positions him to lead Active while keeping its unique culture rooted in skateboarding and snowboarding intact.

As he moves into his new role, Jenner said, “Active Ride Shop has been a big part of my life for the last 17 years, and I am committed to growing this company. As we add new doors and grow sales in our existing locations, we will continue to support the local communities.”

During the past year, Active has undertaken significant growth and investment in its systems and infrastructure. Active has recently opened eight new retail locations, expanded into two new markets, implemented a new ERP system and most importantly, increased its retail footprint by 30 percent in one year.

“We are really proud of the growth Rick Mina brought Active during his tenure as interim president. As planned, Rick executed the multi-channel growth strategy, and now he will continue to offer his expertise to the brand as a strategic advisor, equity partner and member of the board,” said Rich Gersten, Partner at Tengram Capital Partners.

Established in 1989, Active Ride Shop maintains its position among the top retailers and ecommerce businesses in the action sports industry. Active Ride Shop has 27 retail locations throughout Southern California and a growing ecommerce business. Active Ride Shop sponsors the most elite skateboarders and snowboarders in the world, and is proud of its offering of the new emerging brands and the latest trends in the industry. For more information about Active Ride Shop visit www.activerideshop.com.

Tengram Capital Partners is a private equity firm that focuses exclusively on leading middle-market consumer and retail companies that own strong recognizable brands. The team has a diverse background of consumer investing and operating expertise that assists and guides company management to unlock the true potential of their brand. Tengram invests in both traditional “growth” and “restructuring/turnaround” situations in either the public or private sectors. Previous and current investments for Tengram and its predecessor investment entity, Windsong Brands, LLC, include Zanella, This Works, Luciano Barbera, Tommie Copper, Active Ride Shop, DevaCurl, Laura Geller Beauty, NEST Fragrances, Sequential Brands Group, Robert Graham, Joe Boxer, Field & Stream, and Design Within Reach.