HIG Capital invests in growth of mobile advertising company Go2mobi

HIG Growth Partners, an affiliate of U.S. private equity firm HIG Capital, has made an investment in Go2mobi, a Victoria, British Columbia-based provider of mobile advertising solutions to brands, agencies and self-serve clients. The deal, the value of which was not disclosed, will see HIG partner with the company’s co-founders, CEO Gavin Aitken and President Tom Desaulniers, to support Go2mobi’s continued growth and technology development in the cross-screen programmatic space. Go2mobi, which conducts sales from offices in New York, San Francisco and Vancouver, plans to target new opportunities in Canada, the United States and around the world.


Go2mobi Announces Strategic Growth Investment from H.I.G. Growth Partners

VICTORIA, British Columbia, Sept. 16, 2015 (GLOBE NEWSWIRE) — via PRWEB – Go2mobi, an industry-leading mobile advertising platform, has announced a strategic growth investment from H.I.G. Growth Partners, the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity firm with over $19B of assets under management. As part of the deal, the Canadian company, which has sales offices in New York, San Francisco and Vancouver, will be expanding in Canada, the U.S. and internationally.

H.I.G. has partnered with Go2mobi co-founders Gavin Aitken and Tom Desaulniers to support the company’s continued rapid growth and investment in building world-class technology and services in the fast growing cross-screen programmatic space.

Tom Desaulniers, Go2mobi’s President and co-founder stated, “H.I.G.’s injection of growth capital will help fuel the rapid expansion of Go2mobi’s advertising products to better serve our global client base.”

Go2mobi’s current products include a fully-managed audience targeting platform that allows brands and agencies to execute campaigns against proprietary and third-party audience data as well as the industry’s most robust self-serve programmatic advertising platform for display, video, rich media, and native ad units.

John Kim, Managing Director at H.I.G. Growth, commented, “Go2mobi has an advanced platform for audience targeting and optimization that is delivering amazing results for large brand advertisers. H.I.G. is excited to team up with Gavin and Tom and the entire Go2mobi team to expand their industry-leading platform and services.”

Gavin Aitken, Go2mobi’s CEO and co-founder said, “H.I.G. is an excellent partner for Go2mobi. Their extensive digital media and ad technology investment portfolio will be extremely helpful as we accelerate the growth of our company.”

H.I.G. has previously invested in numerous digital media and advertising technology companies including SpotXchange, Triad Retail Media, REVshare, Batanga, Escalate Media/ Womenforum, Telescope, Boostability, Intelius, Classmates and Grupo NZN.

San Francisco-based investment bank Inverness Advisors advised Go2mobi on the deal.

About Go2mobi

Go2mobi is a leading provider of mobile advertising solutions to brands, agencies, and programmatic self-serve clients globally. Go2mobi’s campaigns are powered by an audience targeting platform that leverages first-party location, intent, interest, and demographic data to target specific audiences for brand and agency partners. Go2mobi’s robust self-serve programmatic platform offers massive global scale, deep reporting and optimization and a user-friendly interface. Founded in 2011, Go2mobi has experienced rapid year-over-year growth and continuous profitability since inception. For more information, please refer to the Go2mobi website at http://www.go2mobi.com

About H.I.G. Growth Partners

H.I.G. Growth Partners is the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity investment firm with $19 billion of equity capital under management.* We seek to make both majority and minority investments in strong, growth oriented businesses located throughout North America, South America and Europe. We will invest $5 million to $30 million in equity in a given company and target investments in profitable growth oriented businesses with between $10 million and $100 million in revenues. We consider investments across all industries, but focus on certain high-growth sectors where H.I.G. has extensive in-house expertise such as technology, healthcare, internet and media, consumer products and technology-enabled financial and business services. Growth Partners strives to work closely with our management teams to serve as an experienced resource, providing broad-based strategic, operational, recruiting and financial management services from a vast in-house team and a substantial network of third-party relationships. For more information, please refer to the H.I.G. website at http://www.HIGgrowth.com.

• Based on total capital commitments to funds managed by H.I.G. Capital and its affiliates.

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