IDG Ventures Leads Yesware Series A

Yesware, a service that helps salespeople make more money, has secured $4 million in Series A funding. IDG Ventures led the round with seed round investors Google Ventures, Foundry Group and Golden Venture Partners also participating.


Yesware, the service that helps salespeople make more money, has secured $4 million in Series A funding. IDG Ventures led the round. Seed round investors Google Ventures, Foundry Group and Golden Venture Partners all re-invested in the company. Yesware plans to use the funding to expand its product team, deepen its integration with CRM systems, and broaden its platform reach.
Yesware helps salespeople close more deals faster. Yesware’s Email Tracking notifies salespeople when prospects open their messages and click their links. Custom Templates streamline responses to prospects and customers. CRM Syncing connects sales email to solutions from, Microsoft Dynamics, and many others to save time and improve the quality of enterprise data. Yesware’s Reports and Analytics give salespeople unprecedented feedback about how their messages are being received.
“Yesware has already made an impact on the communication efficiency of our sales team,” said Mark Roberge, SVP of Sales & Service at Hubspot. “I am always on the lookout for productivity tools that help us bring more efficiency, predictability, and science into our sales process. Yesware is one of those tools. Being able to analyze the efficiency of our emails to prospects helps us fine-tune our messages and close deals faster. ”
Sales managers who deploy Yesware to their teams see activity-based reports that reveal a new level of performance detail without relying on additional data entry. Yesware’s collaboration features enable salespeople and sales managers to share the most effective templates with their colleagues.
“Yesware’s growth at Yammer was completely organic,” said Don Otvos, Senior Manager of Sales Operations at Yammer. “Salespeople just started using it, closing more business and spreading the word. Before long I knew this was a key service that we should deploy to everyone in the company.”

“In a short period of time, Yesware has become an important part of our sales process,” said Ryan Williams, Senior Director of Sales for AdRoll. “When my team started using it and then paying for it themselves, I knew it was helping them be more effective.”

Since its launch in September 2011, Yesware has grown to serve more than 40,000 salespeople in thousands of companies across the globe. Yesware is quickly becoming an integral component of sales organizations all over the world.
Additional customer testimonials can be found here.
“I’ve watched too many of the companies we’ve invested in use email and CRM systems as though they existed in parallel universes,” said Brad Feld, Managing Director at Foundry Group and new member of Yesware’s Board of Directors. “In a short period of time, the Yesware team has proved the value of their approach by helping tens of thousands of salespeople. We’re happy to re-invest in this innovative company, and we’re excited to help it grow.”
“Sales automation can boost revenues and sales productivity, but sales people and sales forces often resist structured solutions imposed from above,” said Patrick Kenealy, Managing Director, IDG Ventures USA. “We like Yesware’s non-invasive approach, which lets salespeople use the tools they’re most comfortable with, yet gives them (and their managers) enterprise-level forecasting and account management tools.”

Available initially for the Chrome browser, this month Yesware added Firefox support. Yesware for Gmail can be downloaded for free at A paid version of Yesware called Yesware Plus, as well as volume and enterprise licensing, are also available; please visit for information.
“The progress we’ve made so far is a testament to the hard work of the team, the close involvement of our customers, and the need for services that make salespeople more effective,” said Matthew Bellows, Founder and CEO of Yesware. “Our market momentum and new funding gives us the opportunity to demonstrate Yesware’s true potential – helping salespeople succeed around the world.”

About Yesware
Yesware is an email service that helps salespeople close more business. Integrated into Gmail, Yesware provides email tracking & analytics, customizable sales templates, CRM integration and more to help salespeople communicate with customers more effectively. Investors in Yesware include Google Ventures, Foundry Group, Golden Venture Partners, and IDG Ventures.

About Google Ventures
Google Ventures provides seed, venture and growth stage funding to the most innovative and promising entrepreneurs across a variety of stages. Founded in 2009, Google Ventures helps its entrepreneurs succeed by providing access to uniquely hands-on and dedicated resources such as its Design Studio, Marketing, Recruiting, and Engineering Teams, and Startup Lab. The Google Ventures team has extensive entrepreneurial experience, deep technical knowledge and expertise in building high growth, scalable products and companies. Among its 100+ investments are Nest, Kabam, HomeAway, SCVNGR, ngmoco, Airtime and WhaleShark Media. Google Ventures is headquartered in Mountain View, Calif. with offices in Cambridge, Mass., Seattle, Wash. and New York, N.Y.

About Foundry Group
Foundry Group is a venture capital firm focused on making investments in early-stage information technology, Internet and software startups. Their passion is working alongside entrepreneurs to give birth to new technologies and to build those technologies into industry-leading companies. They are centrally located in Boulder, CO, but invest in companies across North America.
About IDG Ventures
IDG Ventures is a global network of venture capital funds with approximately $6.8 billion under management and a portfolio of over 220 companies built over the last 15 years. The IDG Ventures network is comprised of five independent partnerships managing funds in North America and Asia. Each partnership makes investments on behalf of its limited partners, including International Data Group (IDG), the world’s largest IT media company. By combining the IDG platform – an unparalleled combination of global publishing, market research (IDC), and conferences and exhibition resources – with years of hands-on experience in early-stage company building, each IDG Ventures fund helps companies understand their markets better and penetrate them faster than their competition.
About Golden Venture Partners
Golden Venture Partners is a mobile focused seed and early stage venture capital fund based in Toronto. We provide early stage funding and mentorship to young companies that leverage the massive potential of mobile products and services. Golden Venture Partners was created as a response to the unparalleled growth in the mobile marketplace and the dramatic changes in how companies are created, financed and acquired. With the costs of creating valuable technology declining significantly from ten years ago, there is a tremendous opportunity for entrepreneurs to rapidly launch, test and scale new products and services. Golden Venture Partners is focused on funding these early stage companies to work together to launch the next generation of breakthrough mobile products and services.