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Infopia Raises $12 Million

Infopia Inc., a Salt Lake City-based provider of a SaaS ecommerce platform, has raised $12 million in Series C funding. UV Partners led the round, and was joined by return backers Hummer Winblad Venture Partners, Trident Capital, and TransPacific Capital Partners.



Infopia, the leading SaaS eCommerce platform provider, announced today that it has successfully completed its Series C round financing of $12 million. The round was led by UV Partners and includes previous investors Hummer Winblad Venture Partners, Trident Capital, and TransPacific Capital Partners.

Infopia will use these funds as working capital to accelerate the execution of its current business plan — launching the new Infopia Transact eCommerce platform and pursuing strategic acquisition opportunities. The new open eCommerce platform leverages over eight years of industry experience helping multi-channel, online merchants successfully grow their businesses.

“Infopia is uniquely positioned to capture significant market share,” said Bjorn Espenes, CEO at Infopia. “We have the financial resources to drive new technology solutions and continue to meet the market needs in a rapidly changing eCommerce environment.”

Blake Modersitzki of UV Partners, who has recently joined the Board of Directors at Infopia, said, “Both technology risk management and increased wallet-share from online shoppers are key drivers for online merchants. The eCommerce industry is changing, and Infopia is well positioned to lead the industry.”

Infopia will be unveiling its new Infopia Transact eCommerce platform on June 10 with the support of many top eCommerce leaders. Merchants, media, and partners are invited to attend and can register at

About Infopia

Infopia provides eCommerce software and services to help merchants grow their online businesses. From inventory and order management, to exposing products to more online buyers, to providing professional business services, Infopia has the right tools to increase online revenues. Infopia is an award-winning eCommerce solution company headquartered in Salt Lake City, Utah. For more information, call 888.337.6352 or visit