iPerceptions Names Audry Larocque President and C.E.O.

Montreal- based iPerceptions Inc., a provider of online “Voice of Customer analytics,” has named Audry Larocque as President and CEO. Larocque joins from Neuralitic, where he spent five years as chief executive.


iPerceptions Inc., a leading provider of online Voice of Customer (VoC) analytics derived from actual visitor feedback, today announced that it has appointed Audry Larocque as President and CEO. A serial entrepreneur in the Business Intelligence (BI) and mobile markets, Larocque has led his past two companies through rapid high-growth success. He will now put his experience, industry knowledge and leadership capabilities to work for iPerceptions as the company prepares for its next phase of growth.


“I am thrilled about the opportunity to lead such an innovative and inspiring company,” said Larocque. “iPerceptions has a sophisticated solution set that has been delighting clients for over a decade and I look forward to helping the company move the needle in VoC analytics by offering continuous listening across all channels. This new multi-channel continuous measurement approach will allow companies to learn about their customers’ experiences, intentions and desires at every touch point — with the ability to easily turn that learning into action.”


Larocque joins iPerceptions from Neuralitic, where he spent five years as CEO growing the company and positioning it as a Business Intelligence leader in the wireless ecosystem. Neuralitic was named one of the ten Canadian wireless companies to watch by IDC, won the Deloitte Technology Fast 50(TM) award and was named in many articles by the Yankee Group and other reputed sources. Under Larocque’s leadership, Neuralitic developed its SevenFlow product suite, filed over 22 patents, marketed the product in over 20 countries and won contracts with mobile operators in Europe, Asia and North America. Larocque developed business and marketing strategies and raised venture capital, attracting over $20M to fuel growth.


Before co-founding Neuralitic, Larocque co-founded and served as CEO of Cilys, a wireless software infrastructure vendor founded in 2001 that provides network acceleration and optimization technology to mobile operators. He led Cilys through successive rounds of financing totalling $8M and established a foothold in international markets. Larocque also spent time in Geneva, creating a European presence for Cilys. He was integral to the acquisition of Cilys by Openwave Systems in January 2005 and then spent over a year at Openwave integrating Cilys as a business unit, leading product strategy and building a healthy pipeline. During the integration, Larocque worked in Silicon Valley, developing a vast network of contacts. Before founding Cilys, Larocque co-founded Deuteron Acquisition, a Canadian leader in wireless and RFID solutions. Deuteron was acquired by Epsilia in 2008.


About iPerceptions iPerceptions is the leader in online Voice of Customer (VoC) analytics, using sophisticated intercept survey techniques to gather feedback from representative samples of actual website visitors. Its 4Q Suite and webValidator Continuous Listening solutions turn millions of data points into easy-to-understand strategic and tactical decision support for clients around the world. Augmenting its unique ability of giving website traffic a voice is iPerceptions’ advanced integration technology, allowing clients to combine individual visitor feedback with session-level data provided by multiple best-of-breed web analytics solutions for enhanced analysis and understanding. For more information, please visit www.iperceptions.com .


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